Oracle Responsys Review Pros, Cons, And How It Compares | Updated for 2022

Oracle Responsys Ratings

Overall Rating	78%
Ease Of Setup Rating	58%
Ease Of Use Rating	65%
Customer Support Rating	63%

Oracle Responsys Guide for 2022 – Quick Summary

Oracle Responsys Location

Oracle Responsys Pricing & Costs

Plan Name	Price	Duration

Our entire Oracle Responsys Guide covers everything you need to learn about implementing Oracle Responsys. Fantastic marketing automation software can not only help your business to become more efficient and thrive but also provide you a platform that can provide you profits. If you would like to make profits, you should ensure you are using a good piece of marketing automation software.

There is no sure-fire way to guarantee profits; thus, you should carefully analyze your marketing automation software before you select it. It's a common misconception that all marketing automation software is exactly the same, but that's not correct. Wrong judgment, in the beginning, can set your business in danger.

Oracle Responsys is a piece of marketing automation software that has paved its way successfully. In this review of Oracle Responsys, we have tried to collate some of the vital aspects. This review can allow you to know whether Oracle Responsys is a fantastic match for your company or not. We've tried to breakdown all of the qualities and charges for your advantage.

Choosing The Best Marketing Automation Software For Your Business

When deciding whether Oracle Responsys is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

1. Detail Out what you need to achieve from using Oracle Responsys
2. Does Oracle Responsys suit your needs as a full Marketing Automation platform?
3. Fully understand the Oracle Responsys marketing automation platform and toolset. Do the Oracle Responsys tools and resources stack up against your business needs?
4. Decide the budget available to implement a new Marketing Automation solution and does the solutions from Oracle Responsys offer the features you need within the budget.
5. Register for a account with Oracle Responsys. Ask for a callback and demo to finally check that the software is right for you.

What is Oracle Responsys?

Oracle Responsys is a professional piece of marketing automation software provided by Oracle and is targeted at small to enterprise sized companies.

Oracle was started in 1977 in Redwood Shores, CA

The Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

Does Oracle Responsys Offer A Free Trial?

Unfortunately Oracle Responsys does not offer a free trial.

While creating this Oracle Responsys review we found that it offers a lot of advanced marketing automation features with its paid plans. You can learn more about some of the Oracle Responsys Marketing Automation features further on in this Oracle Responsys review.

Is Oracle Responsys The Top Marketing Automation Solution In The World?

Marketing automation providers vary from one man bands to giant multinationals; There is a lot out there. However, when it comes to choosing a professional marketing automation solution, there are several considerations you have to consider. To be able to make sure that Oracle Responsys is the right marketing automation solution to your company, check out our guide below.

Main Features Of Oracle Responsys

Email Marketing Features	Rating
Building and Personalizing Emails	82%
Sending Outbound Emails	82%
Manage Email Deliverability	77%
Automated Email Responses	79%

Online Marketing Features	Rating
Landing Pages and Forms	63%
Dynamic Content	80%
A/B Testing	77%
Mobile Optimized	72%
Search Tracking and Optimization	73%

Campaigns Features	Rating

Lead Management Features	Rating
Marketing Lead Database	64%
Data Quality Management	72%
Segmentation	69%
Lead Scoring and Grading	65%
Lead Nurturing	79%
Online Behavior Tracking	70%
Automated Alerts and Tasks	80%
CRM Lead Integration	78%

Analysis Features	Rating

Analytics Features	Rating

Campaign Management Features	Rating
Program Management	81%
Event / Webinar Marketing	79%
Calendaring	83%
Budgeting	77%

Optimization Features	Rating

Social Features	Rating
Social Sharing	89%
Social Campaigns	83%
Social Engagement	83%
Social Ads	86%

Engagement Features	Rating

Reporting & Analytics Features	Rating
Basic Reporting	76%
Web Analytics	74%
ROI Analytics	73%
Revenue Analytics	71%
SEO / Keyword Analytics	80%

Platform Features	Rating
Customization	69%
Workflow Capability	69%
User, Role, and Access Management	67%
Internationalization	76%
Sandbox / Test Environments	52%
Performance and Reliability	76%
Output Document Generation	60%

Integration Features	Rating
Data Import & Export Tools	73%
Integration APIs	74%
Breadth of Partner Applications	72%

Alternatives To Oracle Responsys

Looking for an alternative to Oracle Responsys?

Many companies want marketing automation software to help with business goals. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of other marketing automation solutions that our reviewers voted best overall compared to Oracle Responsys. Based on thousands of datapoints, you can see how Oracle Responsys matches up to the competition, and find the best fit for your needs.

The Top Oracle Responsys Alternatives Are Listed Below