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Adobe Campaign Guide – Read our In-Depth Adobe Campaign Review

Adobe Campaign Rating: 8.0 / 10

This page contains an independent review of Adobe Campaign. It is intended for educational purposes only and you are advised to fully investigate Adobe Campaign beyond the contents of this review to ensure it fits your needs before parting with any money.

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This Adobe Campaign review has been updated for 2022 by industry experts with years of business experience across multiple industries and disciplines.

Please note that the content in this Adobe Campaign review is provided on an as is basis and you should always check with the company to make sure you have the latest information.

Adobe Campaign Ratings

Overall Rating
80%
Ease Of Setup Rating
68%
Ease Of Use Rating
73%
Customer Support Rating
77%

Adobe Campaign Guide for 2022 – Quick Summary

Adobe Campaign Telephone Number: +1 (888) 649-2990
Adobe Campaign Email Address:
Adobe Campaign Address:
Year Founded: 1982
Adobe Campaign Highlights: New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.
Hedquarters: San Jose, CA
Adobe Campaign Revenue (USD Millions) $9,000
Languages Supported English
Adobe Campaign LinkedIn: https://www.linkedin.com/company/1480/
Adobe Campaign Employee Count (On LinkedIn): 24,701
Adobe Campaign Top Features: Multichannel Tracking - Marketing Analytics, Reports & Dashboards - Marketing Analytics, Campaign Insights - Marketing Analytics,
Adobe Campaign Twitter: @Adobe
Adobe Campaign Twitter Followers: 656511

Adobe Campaign Location

Adobe Campaign Pricing & Costs

Plan Name Price Duration

Our full Adobe Campaign Guide covers everything you will need to know about implementing Adobe Campaign. Fantastic marketing automation software can not only help your business to become more efficient and thrive but also provide you a platform that can provide you profits. If you want to earn profits, you should ensure you are using a good piece of marketing automation software.

There's absolutely no sure-fire way to ensure profits; thus, you should carefully analyze your marketing automation software before you choose it. It is a frequent misconception that all marketing automation software is exactly the same, but that is not correct. Wrong judgment, initially, can put your business at risk.

Adobe Campaign is a piece of marketing automation software which has found its way successfully. Within this review of Adobe Campaign, we have tried to collate a number of the vital aspects. This review will allow you to understand whether Adobe Campaign is a fantastic fit for your company or not. We've attempted to breakdown all of the features and fees for your advantage.

How To Choose The Best Marketing Automation Software For You

When choosing whether Adobe Campaign is the most appropriate marketing automation software for your business there are 5 things to consider and do to make the right choice:

  1. Work out what you need to achieve from using Adobe Campaign
  2. Does Adobe Campaign achieve your needs as a full Marketing Automation platform?
  3. Fully research the Adobe Campaign marketing automation platform and toolset. Do the Adobe Campaign tools and resources stack up against your business needs?
  4. Decide the budget available to implement a new Marketing Automation solution and do the offerings from Adobe Campaign offer the features you need within the budget.
  5. Sign up for a account with Adobe Campaign. Ask for a callback and demo to fully check that the solution is right for you.

What is Adobe Campaign?

Adobe Campaign is an impressive suite of marketing automation software developed by Adobe and is used by small to enterprise sized companies.

Adobe was started in 1982 in San Jose, CA

New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

Does Adobe Campaign Offer A Free Trial?

Sadly Adobe Campaign does not offer a free trial.

While creating this Adobe Campaign review we found that it offers a lot of advanced marketing automation features with its paid plans. You can learn more about some of the Adobe Campaign Marketing Automation features further on in this Adobe Campaign review.

Is Adobe Campaign A Leading Marketing Automation Solution In The World?

Marketing automation providers vary from 1 man bands to giant conglomerates; There is a whole lot out there. However, when it comes to choosing a good marketing automation solution, there are numerous considerations that you must consider. To be able to ensure that Adobe Campaign is the corrrect marketing automation solution to your organisation, check out our guide below.

Main Features Of Adobe Campaign

Adobe Campaign offers comprehensive marketing automation features like:

  • Multichannel Tracking - Marketing Analytics
  • Reports & Dashboards - Marketing Analytics
  • Campaign Insights - Marketing Analytics

Adobe Campaign Review - Email Marketing Features & Rating

Email Marketing Features Rating
Building and Personalizing Emails
83%
Sending Outbound Emails
83%
Manage Email Deliverability
81%
Automated Email Responses
81%

Adobe Campaign Review - Online Marketing Features & Rating

Online Marketing Features Rating
Landing Pages and Forms
81%
Dynamic Content
80%
A/B Testing
79%
Mobile Optimized
77%
Search Tracking and Optimization
80%

Adobe Campaign Review - Lead Management Features & Rating

Lead Management Features Rating
Marketing Lead Database
79%
Data Quality Management
81%
Segmentation
80%
Lead Scoring and Grading
75%
Lead Nurturing
78%
Online Behavior Tracking
82%
Automated Alerts and Tasks
79%
CRM Lead Integration
78%

Adobe Campaign Review - Analysis Features & Rating

Analysis Features Rating
Campaign Analysis
94%

Adobe Campaign Review - Operations Features & Rating

Operations Features Rating
Return on Investment (ROI)
81%
Cross-Functional Access
81%

Adobe Campaign Review - Campaign Management Features & Rating

Campaign Management Features Rating
Program Management
83%
Event / Webinar Marketing
81%
Calendaring
81%
Budgeting
78%

Adobe Campaign Review - Campaigns Features & Rating

Campaigns Features Rating
Proximity Marketing
93%
Push Notifications
90%
Bulk SMS
90%
Two-Way Text Messaging
93%

Adobe Campaign Review - Discovery Features & Rating

Discovery Features Rating
Data Collection
89%
Customer Retention
85%

Adobe Campaign Review - Social Features & Rating

Social Features Rating
Social Listening
79%
Social Sharing
83%
Social Campaigns
83%
Social Engagement
79%
Social Ads
80%

Adobe Campaign Review - Engagement Features & Rating

Engagement Features Rating
Coupons and Promotions
90%

Adobe Campaign Review - Campaign Activity Features & Rating

Campaign Activity Features Rating
Campaign Insights
89%
Reports and Dashboards
89%
Campaign Stickiness
87%
Brand Optimization
83%

Adobe Campaign Review - Reporting & Analytics Features & Rating

Reporting & Analytics Features Rating
Basic Reporting
79%
Web Analytics
78%
ROI Analytics
76%
Revenue Analytics
79%
SEO / Keyword Analytics
79%

Adobe Campaign Review - Platform Features & Rating

Platform Features Rating
Customization
83%
Workflow Capability
82%
User, Role, and Access Management
79%
Internationalization
79%
Sandbox / Test Environments
82%
Performance and Reliability
81%
Output Document Generation
80%

Adobe Campaign Review - Integration Features & Rating

Integration Features Rating
Data Import & Export Tools
80%
Integration APIs
77%
Breadth of Partner Applications
71%

Alternatives To Adobe Campaign

Looking for an alternative to Adobe Campaign?

Tons of companies want marketing automation software to help with business goals. What's difficult is finding out whether or not a piece of software you choose is right for you. We have compiled a list of other marketing automation solutions that our reviewers voted best overall compared to Adobe Campaign. Based on thousands of datapoints, you can see how Adobe Campaign stacks up to their competitors, and find the best fit for your business.

The Top Adobe Campaign Alternatives Are Listed Below