Marketo Guide – Read our In-Depth Marketo Review
Marketo Rating: 8.2 / 10
This page contains an independent review of Marketo. It is intended for educational purposes only and you are advised to fully investigate Marketo beyond the contents of this review to ensure it fits your needs before parting with any money.
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This Marketo review has been updated for 2022 by industry experts with years of business experience across multiple industries and disciplines.
Please note that the content in this Marketo review is provided on an as is basis and you should always check with the company to make sure you have the latest information.
Marketo Ratings
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Marketo Review for 2022 – Quick Overview
| Marketo Telephone Number: | 1-877-260-6586 |
| Marketo Email Address: | |
| Marketo Address: | |
| Year Founded: | 2006 |
| Marketo Highlights: | Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. |
| Hedquarters: | San Mateo, CA |
| Marketo Revenue (USD Millions) | Unknown |
| Languages Supported | English |
| Marketo LinkedIn: | https://www.linkedin.com/company/236175/ |
| Marketo Employee Count (On LinkedIn): | 1,022 |
| Marketo Top Features: | Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Marketing Lead Database, |
| Marketo Twitter: | @marketo |
| Marketo Twitter Followers: | 160182 |
Marketo Location
Marketo Pricing & Costs
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Our entire Marketo Review covers everything you need to know about implementing Marketo. Great marketing automation software can not only help your business to become more efficient and thrive but also give you a platform that can provide you profits. If you want to make profits, you must ensure you are using a good piece of marketing automation software.
There's absolutely no sure-fire way to guarantee profits; therefore, you must carefully assess your marketing automation software before you choose it. It is a common misconception that all marketing automation software is the same, but that is not true. Wrong judgment, in the beginning, can put your business in danger.
Marketo is a piece of marketing automation software which has forged its way successfully. Within this review of Marketo, we have tried to collate some of the vital facets. This review can help you to understand whether Marketo is a fantastic match for your organization or not. We've attempted to breakdown all the features and charges for your convenience.
How To Choose The Best Marketing Automation Software For Your Business
When choosing whether Marketo is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:
- Work out what you need to achieve from using Marketo
- Does Marketo suit your needs as a full Marketing Automation platform?
- Fully research the Marketo marketing automation platform and tools. Do the Marketo tools and resources stack up against your business needs?
- Decide the budget available to implement a new Marketing Automation solution and does the solutions from Marketo offer the features you need within the budget.
- Register for a account with Marketo. Ask for a callback and demo to fully check that the software is right for you.
What is Marketo?
Marketo is a professional suite of marketing automation software provided by Marketo, An Adobe Company and is targeted at small to enterprise sized businesses.
Marketo, an Adobe Company was founded in 2006 in San Mateo, CA
Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.
Does Marketo Offer A Free Trial?
Unfortunately Marketo does not offer a free trial.
While creating this Marketo review we found that it offers a lot of advanced marketing automation features with its paid plans. You can learn more about some of the Marketo Marketing Automation features further on in this Marketo review.
Is Marketo The Best Marketing Automation Solution In The World?
Marketing automation providers vary from one man bands to giant companies; There's a lot out there. However, when it comes to choosing a professional marketing automation solution, there are numerous factors that you must evaluate. In order to ensure that Marketo is the corrrect marketing automation solution for your company, check out our guide below.
Main Features Of Marketo
Marketo provides comprehensive marketing automation features like:
- Sending Outbound Emails - Marketing Automation
- Automated Email Responses - Marketing Automation
- Marketing Lead Database
Marketo Review - Email Marketing Features & Rating
| Email Marketing Features | Rating |
| Building and Personalizing Emails |
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Sending Outbound Emails |
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Manage Email Deliverability |
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Automated Email Responses |
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Marketo Review - Online Marketing Features & Rating
| Online Marketing Features | Rating |
| Landing Pages and Forms |
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Dynamic Content |
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A/B Testing |
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Mobile Optimized |
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Search Tracking and Optimization |
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Marketo Review - Lead Intelligence Features & Rating
| Lead Intelligence Features | Rating |
| Market Insights |
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Account-level Insights |
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Lead Analysis |
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Marketo Review - Lead Management Features & Rating
| Lead Management Features | Rating |
| Segmentation |
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Predictive Scoring |
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Account Identification |
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Marketo Review - Analysis Features & Rating
| Analysis Features | Rating |
| Application Attribution |
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Campaign Analysis |
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Uninstall Tracking |
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Custom Dashboards |
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Marketo Review - Campaign Management Features & Rating
| Campaign Management Features | Rating |
| Program Management |
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Event / Webinar Marketing |
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Calendaring |
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Budgeting |
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Marketo Review - Marketing Campaigns Features & Rating
| Marketing Campaigns Features | Rating |
| Omni-Channel Tracking |
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Revenue Planning |
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Media Attribution |
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Opportunity Timeline |
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Customization |
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Marketo Review - Campaigns Features & Rating
| Campaigns Features | Rating |
| Proximity Marketing |
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Push Notifications |
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Bulk SMS |
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Two-Way Text Messaging |
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Email Campaigns |
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Audience Segmentation |
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Marketo Review - Social Features & Rating
| Social Features | Rating |
| Social Listening |
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Social Sharing |
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Social Campaigns |
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Social Engagement |
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Social Ads |
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Marketo Review - Campaign Execution Features & Rating
| Campaign Execution Features | Rating |
| Website Personalization |
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Prioritized Accounts |
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Trending Accounts |
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Email Campaigns |
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Marketo Review - Engagement Features & Rating
| Engagement Features | Rating |
| Coupons and Promotions |
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Marketo Review - Reporting & Analytics Features & Rating
| Reporting & Analytics Features | Rating |
| Basic Reporting |
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Web Analytics |
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ROI Analytics |
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Revenue Analytics |
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SEO / Keyword Analytics |
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Marketo Review - Platform Features & Rating
| Platform Features | Rating |
| Customization |
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Workflow Capability |
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User, Role, and Access Management |
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Internationalization |
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Sandbox / Test Environments |
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Performance and Reliability |
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Marketo Review - Integration Features & Rating
| Integration Features | Rating |
| Data Import & Export Tools |
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Integration APIs |
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Breadth of Partner Applications |
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Alternatives To Marketo
Looking for an alternative to Marketo?
Tons of businesses want marketing automation software to help with business goals. What's challenging is finding out whether or not the software you choose is right for your business. We have compiled a list of other marketing automation solutions that our reviewers voted best overall compared to Marketo. Based on thousands of datapoints, you can see how Marketo matches up to their competitors, and find the best fit for your needs.
The Top Marketo Alternatives Are Listed Below