SAP Marketing Cloud Guide – Read our In-Depth SAP Marketing Cloud Review

SAP Marketing Cloud is a fully functional Marketing Automation software platform.

This SAP Marketing Cloud review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This SAP Marketing Cloud review contains the most recent information about SAP Marketing Cloud.

If you're looking for new Marketing Automation software then so many facts will be perplexing for you. Finding new Marketing Automation software requires expert analyzing skills and thorough understanding. You will need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to choose the ideal Marketing Automation software provider who will be transparent with you constantly.

Within this fast-paced world of business software, you will need advice to make proper decisions. SAP Marketing Cloud is one such piece of Marketing Automation software which will enhance your business. It is important to understand about SAP Marketing Cloud until you invest your cash in their software.

Our full SAP Marketing Cloud Review covers everything you will need to learn about their Marketing Automation software. A fantastic piece of Marketing Automation software can ease multiple burdens within a business and give you positive ROI. If you want to earn a good return on investment, you must use Marketing Automation products that aligns with your business needs.

There is no sure-fire way to guarantee a good ROI; therefore, you should carefully assess any new Marketing Automation software before you select them. It is a frequent misconception that all Marketing Automation products will be the same, but that is not correct. Wrong judgment, initially, can put your business back.

SAP is a provider of marketing automation software which has paved its way successfully over the years and provides one of the best Marketing Automation software on the market. Within this review, we have attempted to collate all of the vital facets of SAP Marketing Cloud. This review will allow you to know whether software from SAP is a good match for your needs or not. We've tried to breakdown all the features and charges for your convenience.

SAP Marketing Cloud Ratings

SAP Marketing Cloud Overall Rating
40%
SAP Marketing Cloud Ease Of Setup Rating
50%
SAP Marketing Cloud Ease Of Use Rating
83%
SAP Marketing Cloud Support Rating
40%

How To Choose The Best Marketing Automation Software For Your Business

When deciding whether SAP Marketing Cloud is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Decide what you need to achieve from using SAP Marketing Cloud
  • Does SAP Marketing Cloud achieve your needs as a full Marketing Automation platform?
  • Fully research the SAP Marketing Cloud marketing automation platform and tools. Do the SAP Marketing Cloud tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and do the offerings from SAP Marketing Cloud offer the features you need within the budget.
  • Register for a account with SAP Marketing Cloud. Ask for a callback and demo to finally check that the software is right for you.
  • SAP Marketing Cloud Review – Company Overview

    Full Company Name SAP
    Website URL http://www.sap.com
    SAP Phone Number +1 (800) 872-1727
    Year Founded 1972
    SAP Address Walldorf, Germany
    SAP Employees (As per LinkedIn) 110,922
    Revenue $23,461
    Ownership NYSE: SAP SE
    SAP Twitter Handle @SAP
    SAP Twitter Followers 269775
    SAP LinkedIn https://www.linkedin.com/company/1115/
    Main Software Features Forms, Contact activity, Contact management, Contact & company insights, Ad management, Team messages, Reporting dashboards, Marketing Automation, Free Support,

    SAP Marketing Cloud Pricing & Costs

    Small-Business

    custom pricing per month

    Mid-Market

    custom pricing per month

    Enterprise

    custom pricing per month

    What is SAP Marketing Cloud?

    SAP Marketing Cloud is a fully functional piece of marketing-automation software provided by SAP and is targeted for small to enterprise sized businesses.

    SAP was founded in 1972 in Walldorf, Germany.

    SAP Marketing Cloud helps marketers deliver personalized experiences with a unified view of the customer, optimize marketing with closed-loop measurement, and drive intelligent, consent-driven engagement to increase demand and growth. The software provides several scenarios including: dynamic customer profiling, marketing planning and performance, audiences, campaigns, and journey management, lead and account-based marketing, and marketing analytics.

    SAP Marketing Cloud Free Trial

    SAP Marketing Cloud does not offer a free trial.

    While creating this SAP Marketing Cloud review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the SAP Marketing Cloud Marketing Automation features further on in this SAP Marketing Cloud review.

    Is SAP Marketing Cloud The Best Marketing Automation platform?

    Marketing Automation providers range from one man bands to giant multinationals; There's a whole lot out there. However, when it comes to selecting a Marketing Automation solution, there are several factors that you must factor in. In order to ensure that SAP Marketing Cloud is the best Marketing Automation solution for your business, check out our guide below.

    SAP Marketing Cloud Features

    SAP Marketing Cloud provides professional marketing automation festures like Forms, Contact activity, Contact management, Contact & company insights, Ad management, Team messages, Reporting dashboards, Marketing Automation, Free Support,

    SAP Marketing Cloud Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    48%
    Sending Outbound Emails
    48%
    Manage Email Deliverability
    48%
    Automated Email Responses
    48%

    SAP Marketing Cloud Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    44%
    Dynamic Content
    44%
    A/B Testing
    44%
    Search Tracking and Optimization
    44%

    SAP Marketing Cloud Review - Lead Management Features & Rating

    Lead Management Features Rating
    Marketing Lead Database
    47%
    Data Quality Management
    48%
    Segmentation
    48%
    Online Behavior Tracking
    47%
    CRM Lead Integration
    48%

    SAP Marketing Cloud Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    47%
    ROI Analytics
    47%
    Revenue Analytics
    47%

    Alternatives To SAP Marketing Cloud

    Looking for an alternative to SAP Marketing Cloud? Tons of businesses want marketing automation software to aid their business goals. What is difficult is finding out whether or not a piece of software you choose is right for you. We have compiled a list of marketing automation software that our reviewers voted best overall compared to SAP Marketing Cloud. Based on thousands of datapoints, you can see how SAP Marketing Cloud stacks up to the competition, and find the best fit for your needs.

    The Top 20 SAP Marketing Cloud alternatives are listed below

    eMailPlatform Marketing Automation

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About eMailPlatform Marketing Automation

    eMailPlatform Marketing Automation was founded in 2011 in Vejen,Denmark.

    eMailPlatform gives you time to be creative and time to make your business more successful.

    Womplify

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Womplify

    Womplify was founded in 2016 in Dublin,Ireland.

    Womplify offers programmable marketing automation for startups and SMB's.

    Thryv

    Overall rating 88%
    Setup Rating 82%
    Ease Of Use Rating 87%
    Support Rating 92%
    About Thryv

    Thryv was founded in 2012 in Dallas, TX.

    Thryv is simple small software to help small businesses manage their time, communicate with clients, and get paid.

    Distribion

    Overall rating 70%
    Setup Rating 50%
    Ease Of Use Rating 78%
    Support Rating 67%
    About Distribion

    Distribion was founded in 2009 in Dallas, TX.

    Distribion is a leading provider of SaaS, cloud-based distributed marketing automation software. The DMP, Distribion's signature product, enables organizations to more efficiently manage and measure their distributed, multi-channel marketing strategies with a single integrated platform while optimizing lead and customer engagement.

    Iterable

    Overall rating 86%
    Setup Rating 78%
    Ease Of Use Rating 83%
    Support Rating 88%
    About Iterable

    Iterable was founded in 2013 in San Francisco, CA.

    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

    CloudOne

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About CloudOne

    CloudOne was founded in 2010 in Vancouver,VA.

    CloudOne differentiates itself by offering powerful turnkey marketing solutions that are supported by its own proprietary data-driven call center to ensure a consistent consumer experience that maintains the highest level of campaign performance. CloudOne also provides simple, quick and easy API access to its robust technology and call center infrastructures to agencies and value-add partners, either on al la carte basis or its turn-key solutions.

    LeadScoreApp

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About LeadScoreApp

    LeadScoreApp was founded in 2014 in Germany.

    With LeadScoreApp, you can track everything your leads do on the site. Use your leads' digital footprint to automate and target marketing to focus sales efforts on hot leads.

    Mothernode

    Overall rating 90%
    Setup Rating 89%
    Ease Of Use Rating 93%
    Support Rating 96%
    About Mothernode

    Mothernode was founded in 2009 in Irving, TX.

    Mothernode offers small and medium business CRM and ERP solutions; sales force automation, sales management, marketing automation, analytics and key performance indicators (KPIs), accounting integration and more.

    Captavi Platform

    Overall rating 92%
    Setup Rating 85%
    Ease Of Use Rating 89%
    Support Rating 98%
    About Captavi Platform

    Captavi Platform was founded in 2001 in Sugar Land, TX.

    Captavi Platform is an All-in-one digital marketing automation platform. You can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM.

    Plezi

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Plezi

    Plezi was founded in 2015 in Paris, France.

    Plezi is a startup that offers a SAAS solution for Marketing Automation to B2B companies wishing to develop their Inbound Marketing strategy. Plezi is the Inbound Marketing solution that will revolutionize the way you market and turn your content into leads!

    DailyStory Marketing Solutions

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About DailyStory Marketing Solutions

    DailyStory Marketing Solutions was founded in 2017 in Dallas, TX.

    DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more.

    Pardot

    Overall rating 78%
    Setup Rating 72%
    Ease Of Use Rating 75%
    Support Rating 73%
    About Pardot

    Pardot was founded in 1999 in San Francisco, CA.

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    CommuniGator

    Overall rating 84%
    Setup Rating 78%
    Ease Of Use Rating 78%
    Support Rating 87%
    About CommuniGator

    CommuniGator was founded in 2005 in N/A.

    Marketing Automation by Communigator

    MaaxMarket

    Overall rating 92%
    Setup Rating 83%
    Ease Of Use Rating 91%
    Support Rating 82%
    About MaaxMarket

    MaaxMarket was founded in 2015 in Boulder, CO.

    Artificial Intelligence platform to help small business with automating digital marketing. Comes with in-built email marketing, social media marketing, web analytics and collaboration platforms. Pricing starts at just $10 / month

    Infor Omni-Channel Campaign Management

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Infor Omni-Channel Campaign Management

    Infor Omni-Channel Campaign Management was founded in 2002 in New York, NY.

    Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device with real-time results.

    loyalistic

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About loyalistic

    loyalistic was founded in 1997 in Helsinki, Finland.

    Loyalistic offers marketing automation suite for inbound marketing campaigns.

    Higher Logic Marketing Automation Enterprise

    Overall rating 84%
    Setup Rating 80%
    Ease Of Use Rating 81%
    Support Rating 90%
    About Higher Logic Marketing Automation Enterprise

    Higher Logic Marketing Automation Enterprise was founded in 2007 in Arlington, VA.

    Higher Logic Marketing Automation Enterprise powered by Real Magnet is a marketing platform that integrates the capabilities you need to create cross-channel marketing campaigns.

    Mautic

    Overall rating 80%
    Setup Rating 60%
    Ease Of Use Rating 69%
    Support Rating 58%
    About Mautic

    Mautic was founded in 2007 in Boston, MA.

    Open Marketing Cloud

    MarketFirst Marketing Automation

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 40%
    About MarketFirst Marketing Automation

    MarketFirst Marketing Automation was founded in 2018 in Austin, TX.

    Business-Building Marketing Automation

    ActiveCampaign

    Overall rating 92%
    Setup Rating 84%
    Ease Of Use Rating 87%
    Support Rating 89%
    About ActiveCampaign

    ActiveCampaign was founded in 2003 in Chicago, IL.

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.