Optimove Guide – Read our In-Depth Optimove Review

Optimove is a fully functional Marketing Automation software platform.

This Optimove review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Optimove review contains the most recent information about Optimove.

If you're looking for new Marketing Automation software then so many facts may be perplexing for you. Finding new Marketing Automation software demands expert analyzing skills and comprehensive knowledge. You will need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you need to select the ideal Marketing Automation software provider who'll be clear with you constantly.

Within this fast-paced universe of business software, you will need guidance to make correct decisions. Optimove is one such piece of Marketing Automation software that will enhance your business. It is important that you know about Optimove before you invest your cash in their software.

Our full Optimove Review covers all you will need to know about their Marketing Automation software. A fantastic piece of Marketing Automation software can ease multiple burdens within a business and give you favorable ROI. If you want to make a good return on investment, you should use Marketing Automation products that aligns with your business needs.

There is no sure-fire way to ensure a good ROI; therefore, you should carefully assess any new Marketing Automation software before you choose them. It is a frequent misconception that all Marketing Automation products will be exactly the same, but that's not correct. Wrong judgment, initially, can set your business back.

Optimove is a provider of marketing automation software which has paved its way successfully over the years and provides one of the best Marketing Automation software on the market. In this review, we have tried to collate some of the important facets of Optimove. This review can allow you to understand whether software from Optimove is a good match for your business or not. We've tried to breakdown all of the qualities and fees for your advantage.

Optimove Ratings

Optimove Overall Rating
86%
Optimove Ease Of Setup Rating
74%
Optimove Ease Of Use Rating
84%
Optimove Support Rating
91%

Choosing The Best Marketing Automation Software For Your Business

When choosing whether Optimove is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Work out what you need to achieve from using Optimove
  • Does Optimove suit your needs as a full Marketing Automation platform?
  • Fully research the Optimove marketing automation platform and tools. Do the Optimove tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and does the solutions from Optimove offer the features you need within the budget.
  • Register for a account with Optimove. Ask for a callback and demo to finally check that the solution is right for you.
  • Optimove Review – Company Overview

    Full Company Name Optimove
    Website URL https://www.optimove.com
    Optimove Phone Number None
    Year Founded 2009
    Optimove Address New York, NY
    Optimove Employees (As per LinkedIn) 258
    Revenue Unknown
    Ownership Private
    Optimove Twitter Handle @Optimove
    Optimove Twitter Followers 6098
    Optimove LinkedIn https://www.linkedin.com/company/227901/
    Main Software Features Recommendation Engine - Customer Data Platforms (CDP), Multiple Devices - Customer Data Platform (CDP), Expandability - Customer Data Platforms (CDP),

    Optimove Pricing & Costs

    Small-Business

    custom pricing starting at $4000 per month

    Mid-Market

    custom pricing starting at $4000 per month

    Enterprise

    custom pricing starting at $4000 per month

    What is Optimove?

    Optimove is a fully functional piece of marketing-automation software provided by Optimove and is targeted for small to enterprise sized businesses.

    Optimove was founded in 2009 in New York, NY.

    The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

    Optimove Free Trial

    Optimove does not offer a free trial.

    While creating this Optimove review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Optimove Marketing Automation features further on in this Optimove review.

    Is Optimove The Best Marketing Automation platform?

    Marketing Automation suppliers vary from one man bands to giant multinationals; There is a lot out there. But, when it comes to selecting a Marketing Automation solution, there are several considerations that you must factor in. To be able to make sure that Optimove is the best Marketing Automation solution to your business, take a look at our guide below.

    Optimove Features

    Optimove offers professional marketing automation festures like Recommendation Engine - Customer Data Platforms (CDP), Multiple Devices - Customer Data Platform (CDP), Expandability - Customer Data Platforms (CDP),

    Optimove Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    92%
    Sending Outbound Emails
    94%
    Manage Email Deliverability
    86%
    Automated Email Responses
    83%

    Optimove Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Dynamic Content
    89%
    A/B Testing
    94%
    Mobile Optimized
    90%

    Optimove Review - Data Sourcing Features & Rating

    Data Sourcing Features Rating
    Data Enrichment
    87%
    Expandability
    89%
    Content Marketing
    85%
    Multiple Devices
    92%

    Optimove Review - Lead Management Features & Rating

    Lead Management Features Rating
    Marketing Lead Database
    93%
    Data Quality Management
    89%
    Segmentation
    92%
    Lead Scoring and Grading
    90%
    Lead Nurturing
    89%
    Online Behavior Tracking
    83%
    Automated Alerts and Tasks
    90%
    CRM Lead Integration
    92%

    Optimove Review - Operations Features & Rating

    Operations Features Rating
    Return on Investment (ROI)
    82%
    Cross-Functional Access
    88%

    Optimove Review - Intelligence Features & Rating

    Intelligence Features Rating
    Marketing Performance Measurement
    89%
    Predictive Modeling
    85%
    Recommendation Engine
    89%

    Optimove Review - Campaign Management Features & Rating

    Campaign Management Features Rating
    Program Management
    93%
    Calendaring
    94%

    Optimove Review - Discovery Features & Rating

    Discovery Features Rating
    Data Collection
    87%
    Customer Retention
    92%

    Optimove Review - Social Features & Rating

    Social Features Rating

    Optimove Review - Campaign Activity Features & Rating

    Campaign Activity Features Rating
    Campaign Insights
    88%
    Reports and Dashboards
    85%
    Campaign Stickiness
    85%
    Brand Optimization
    78%

    Optimove Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    91%
    ROI Analytics
    79%
    Revenue Analytics
    82%

    Optimove Review - Platform Features & Rating

    Platform Features Rating
    Customization
    75%
    User, Role, and Access Management
    81%
    Sandbox / Test Environments
    90%
    Performance and Reliability
    95%
    Output Document Generation
    87%

    Optimove Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    71%
    Integration APIs
    86%
    Breadth of Partner Applications
    83%

    Alternatives To Optimove

    Looking for an alternative to Optimove? A Lot of companies want marketing automation software to help with business goals. What is challenging is finding out whether or not the software you choose is right for your business. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Optimove. Based on thousands of datapoints, you can see how Optimove matches up to the competition, and find the best fit for your business.

    The Top 20 Optimove alternatives are listed below

    Pipz

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About Pipz

    Pipz was founded in 1999 in Santa Catarina, Brazil.

    An advanced, easy to use marketing automation platform

    Platformly

    Overall rating 90%
    Setup Rating 82%
    Ease Of Use Rating 82%
    Support Rating 94%
    About Platformly

    Platformly was founded in 2017 in Tortola, British Virgin Islands.

    Intelligent marketing automation for your online business. Big business dashboards, CRM, tracking, marketing automation, lead capture, analytics & reporting... Small business price tag! Platformly makes growing your online business more simple and easy than ever before.

    Bronto Marketing Platform

    Overall rating 78%
    Setup Rating 74%
    Ease Of Use Rating 78%
    Support Rating 81%
    About Bronto Marketing Platform

    Bronto Marketing Platform was founded in 1977 in Redwood Shores, CA.

    The Bronto Marketing Platform combines email, mobile and social messaging with drag-and-drop automation in one easy to use platform that allows you to design and execute personalized campaigns.

    Wired Plus

    Overall rating 70%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Wired Plus

    Wired Plus was founded in 2017 in Burnley, England.

    Consists of 3 elements to support you in your journey from marketing novice to marketing superhero. The Wired Plus vision is to arm our customers with the right tools and knowledge, to encourage you to hit your goals and then exceed them.

    Gamooga

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 72%
    About Gamooga

    Gamooga was founded in 2011 in Hyderabad, India.

    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

    Retention Science

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About Retention Science

    Retention Science was founded in 2011 in Santa Monica, CA.

    Retention Sciences data-driven platform predicts customer behavior to deliver targeted communications.

    Plezi

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Plezi

    Plezi was founded in 2015 in Paris, France.

    Plezi is a startup that offers a SAAS solution for Marketing Automation to B2B companies wishing to develop their Inbound Marketing strategy. Plezi is the Inbound Marketing solution that will revolutionize the way you market and turn your content into leads!

    Jumplead

    Overall rating 70%
    Setup Rating 50%
    Ease Of Use Rating 61%
    Support Rating 75%
    About Jumplead

    Jumplead was founded in 2005 in Leicester, United Kingdom.

    Jumplead is an inbound and marketing automation service designed to help turn visitors into customers.

    AutomateWoo

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About AutomateWoo

    AutomateWoo was founded in 2015 in Adelaide, Australia.

    AutomateWoo is a marketing automation solution for Woo commerce stores.

    Broadridge Distributed Marketing Solution

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Broadridge Distributed Marketing Solution

    Broadridge Distributed Marketing Solution was founded in 1962 in New York, NY.

    Centralize sales and marketing communications in a single platform that can be customized by local agents with parameters and brand controls set by the home office.

    Net-Results

    Overall rating 90%
    Setup Rating 88%
    Ease Of Use Rating 82%
    Support Rating 98%
    About Net-Results

    Net-Results was founded in 2003 in Denver, CO.

    Net-Results makes it easy for you to automate all kinds of marketing tasks. You end up getting more done in less time while doing a much better job nurturing your prospects, uncovering qualified leads and driving revenue growth.

    MioDatos

    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About MioDatos

    MioDatos was founded in 2012 in San Diego, CA.

    MioDatos is a marketing automation platform designed to help vendors share co-branded marketing content with thier channel partners.

    emfluence Marketing Platform

    Overall rating 86%
    Setup Rating 86%
    Ease Of Use Rating 85%
    Support Rating 93%
    About emfluence Marketing Platform

    emfluence Marketing Platform was founded in 2003 in Kansas City, MO.

    The emfluence Marketing Platform offers a number of tools for marketing needs, such as email automation, social media scheduling, custom marketing emails, variable content blocks, landing pages, forms, survey builders, modals, and automated reports.

    Plezzel

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Plezzel

    Plezzel was founded in 2011 in Geelong, Australia.

    None

    Mothernode

    Overall rating 90%
    Setup Rating 89%
    Ease Of Use Rating 93%
    Support Rating 96%
    About Mothernode

    Mothernode was founded in 2009 in Irving, TX.

    Mothernode offers small and medium business CRM and ERP solutions; sales force automation, sales management, marketing automation, analytics and key performance indicators (KPIs), accounting integration and more.

    FMG Suite

    Overall rating 60%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About FMG Suite

    FMG Suite was founded in 2011 in San Diego,United States.

    FMG Suite is the premier automated content marketing system for financial advisors.

    EngageBay All-in-One Suite

    Overall rating 92%
    Setup Rating 90%
    Ease Of Use Rating 91%
    Support Rating 95%
    About EngageBay All-in-One Suite

    EngageBay All-in-One Suite was founded in 2018 in Tracy, CA.

    Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.

    Sun Bear All-in-One

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About Sun Bear All-in-One

    Sun Bear All-in-One was founded in 2009 in Framingham,USA.

    Simple marketing automation, lead generation and lead management platform.

    zigihub

    Overall rating 94%
    Setup Rating 50%
    Ease Of Use Rating 94%
    Support Rating 100%
    About zigihub

    zigihub was founded in 2014 in Alpharetta,United States.

    zigihub is an integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, Sales force management, Campaign management, Event Driven Marketing etc.

    HCL Campaign

    Overall rating 80%
    Setup Rating 69%
    Ease Of Use Rating 80%
    Support Rating 68%
    About HCL Campaign

    HCL Campaign was founded in 1991 in Noida, Uttar Pradesh.

    With HCL Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.