Marketo Guide – Read our In-Depth Marketo Review

Marketo is a fully functional Marketing Automation software platform.

This Marketo review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Marketo review contains the latest information about Marketo.

If you're looking for new Marketing Automation software then so many details may be perplexing for you. Finding new Marketing Automation software requires expert analyzing skills and comprehensive understanding. You'll need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to select the right Marketing Automation software provider who'll be clear with you constantly.

Within this fast-paced universe of business software, you will need guidance to make correct decisions. Marketo is one such piece of Marketing Automation software that will enhance your business. It's crucial to know about Marketo before you invest your money in their software.

Our entire Marketo Review covers all you need to learn about their Marketing Automation software. A good piece of Marketing Automation software can ease multiple burdens within a business and give you favorable ROI. If you want to make a good return on investment, you should use Marketing Automation products that aligns with your business needs.

There is no sure-fire method to ensure a good ROI; therefore, you should carefully analyze any new Marketing Automation software before you choose them. It's a common misconception that all Marketing Automation software are exactly the same, but that's not correct. Wrong judgment, initially, can set your business backwards.

Marketo, an Adobe Company is a provider of marketing automation software which has forged its way successfully over the years and provides one of the best Marketing Automation software on the market. Within this review, we've tried to collate some of the important facets of Marketo. This review can allow you to know whether software from Marketo, an Adobe Company is a good fit for your needs or not. We've attempted to breakdown all of the qualities and charges for your advantage.

Marketo Ratings

Marketo Overall Rating
82%
Marketo Ease Of Setup Rating
64%
Marketo Ease Of Use Rating
71%
Marketo Support Rating
73%

Choosing The Best Marketing Automation Software For You

When choosing whether Marketo is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Work out what you need to achieve from using Marketo
  • Does Marketo suit your needs as a full Marketing Automation platform?
  • Fully understand the Marketo marketing automation platform and tools. Do the Marketo tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and does the solutions from Marketo offer the features you need within the budget.
  • Sign up for a account with Marketo. Ask for a callback and demo to finally check that the software is right for you.
  • Marketo Review – Company Overview

    Full Company Name Marketo, an Adobe Company
    Website URL https://www.marketo.com/
    Marketo, an Adobe Company Phone Number 1-877-260-6586
    Year Founded 2006
    Marketo, an Adobe Company Address San Mateo, CA
    Marketo, an Adobe Company Employees (As per LinkedIn) 1,022
    Revenue Unknown
    Ownership Private
    Marketo, an Adobe Company Twitter Handle @marketo
    Marketo, an Adobe Company Twitter Followers 160182
    Marketo, an Adobe Company LinkedIn https://www.linkedin.com/company/236175/
    Main Software Features Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Marketing Lead Database,

    Marketo Pricing & Costs

    Marketo Solution Bundles

    Contact Us Contact vendor

    What is Marketo?

    Marketo is a fully functional piece of marketing-automation software provided by Marketo, an Adobe Company and is targeted for small to enterprise sized businesses.

    Marketo, an Adobe Company was founded in 2006 in San Mateo, CA.

    Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Marketo Free Trial

    Marketo does not offer a free trial.

    While creating this Marketo review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Marketo Marketing Automation features further on in this Marketo review.

    Is Marketo The Best Marketing Automation platform?

    Marketing Automation suppliers vary from 1 man bands to giant multinationals; There's a whole lot out there. But, when it comes to selecting a Marketing Automation solution, there are several factors that you must factor in. In order to make sure that Marketo is the best Marketing Automation solution for your small business, check out our guide below.

    Marketo Features

    Marketo provides professional marketing automation festures like Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Marketing Lead Database,

    Marketo Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    82%
    Sending Outbound Emails
    87%
    Manage Email Deliverability
    80%
    Automated Email Responses
    85%

    Marketo Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    77%
    Dynamic Content
    77%
    A/B Testing
    78%
    Mobile Optimized
    72%
    Search Tracking and Optimization
    73%

    Marketo Review - Lead Intelligence Features & Rating

    Lead Intelligence Features Rating
    Market Insights
    81%
    Account-level Insights
    81%
    Lead Analysis
    82%

    Marketo Review - Lead Management Features & Rating

    Lead Management Features Rating
    Segmentation
    86%
    Predictive Scoring
    80%
    Account Identification
    81%

    Marketo Review - Analysis Features & Rating

    Analysis Features Rating
    Application Attribution
    88%
    Campaign Analysis
    93%
    Uninstall Tracking
    88%
    Custom Dashboards
    86%

    Marketo Review - Campaign Management Features & Rating

    Campaign Management Features Rating
    Program Management
    83%
    Event / Webinar Marketing
    83%
    Calendaring
    70%
    Budgeting
    67%

    Marketo Review - Marketing Campaigns Features & Rating

    Marketing Campaigns Features Rating
    Omni-Channel Tracking
    82%
    Revenue Planning
    80%
    Media Attribution
    81%
    Opportunity Timeline
    81%
    Customization
    82%

    Marketo Review - Campaigns Features & Rating

    Campaigns Features Rating
    Proximity Marketing
    87%
    Push Notifications
    90%
    Bulk SMS
    88%
    Two-Way Text Messaging
    90%
    Email Campaigns
    89%
    Audience Segmentation
    89%

    Marketo Review - Social Features & Rating

    Social Features Rating
    Social Listening
    70%
    Social Sharing
    73%
    Social Campaigns
    73%
    Social Engagement
    72%
    Social Ads
    73%

    Marketo Review - Campaign Execution Features & Rating

    Campaign Execution Features Rating
    Website Personalization
    81%
    Prioritized Accounts
    79%
    Trending Accounts
    79%
    Email Campaigns
    94%

    Marketo Review - Engagement Features & Rating

    Engagement Features Rating
    Coupons and Promotions
    90%

    Marketo Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    75%
    Web Analytics
    70%
    ROI Analytics
    70%
    Revenue Analytics
    70%
    SEO / Keyword Analytics
    66%

    Marketo Review - Platform Features & Rating

    Platform Features Rating
    Customization
    76%
    Workflow Capability
    78%
    User, Role, and Access Management
    83%
    Internationalization
    74%
    Sandbox / Test Environments
    69%
    Performance and Reliability
    75%

    Marketo Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    80%
    Integration APIs
    79%
    Breadth of Partner Applications
    81%

    Alternatives To Marketo

    Looking for an alternative to Marketo? Tons of businesses want marketing automation software to help with business goals. What's difficult is finding out whether or not a piece of software you choose is right for you. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Marketo. Based on thousands of datapoints, you can see how Marketo matches up to the competition, and find the best fit for your needs.

    The Top 20 Marketo alternatives are listed below

    Retention Science

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About Retention Science

    Retention Science was founded in 2011 in Santa Monica, CA.

    Retention Sciences data-driven platform predicts customer behavior to deliver targeted communications.

    APSIS Pro

    Overall rating 25%
    Setup Rating 50%
    Ease Of Use Rating 17%
    Support Rating 50%
    About APSIS Pro

    APSIS Pro was founded in 2001 in Malmo, SE.

    Apsis offers services and easy to use technology within Email Marketing, Marketing Automation & Lead Management.

    Zoho MarketingHub

    Overall rating 78%
    Setup Rating 50%
    Ease Of Use Rating 80%
    Support Rating 80%
    About Zoho MarketingHub

    Zoho MarketingHub was founded in 1996 in Pleasanton, CA.

    Zoho MarketingHub is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.

    Aimbase

    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About Aimbase

    Aimbase was founded in 1997 in Fenton, MO.

    AVALA combines research and analysis, technology, creativity, and overall brand strategy to provide our clients with everything they need to maximize sales.

    Agile CRM

    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 81%
    Support Rating 79%
    About Agile CRM

    Agile CRM was founded in 2013 in Dallas, TX.

    Integrate marketing automation with CRM, social suite, telephony, and web analytics.

    Pipz

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About Pipz

    Pipz was founded in 1999 in Santa Catarina, Brazil.

    An advanced, easy to use marketing automation platform

    Apteco PeopleStage

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Apteco PeopleStage

    Apteco PeopleStage was founded in 1987 in Warwick, United Kingdom.

    Powerful multi channel campaign automation software

    Akero

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 40%
    About Akero

    Akero was founded in 2009 in Hampshire, United Kingdom.

    Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organisations, built with agencies and brands in mind.

    1by1

    Overall rating 60%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 50%
    About 1by1

    1by1 was founded in 2015 in Lille, France.

    Marketing 1by1 provides an adaptable marketing automation software that send customized communications with product recommendations according to each profile. The solution integrates all the input and output channels with ready to use triggers.

    AutomateWoo

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About AutomateWoo

    AutomateWoo was founded in 2015 in Adelaide, Australia.

    AutomateWoo is a marketing automation solution for Woo commerce stores.

    Hey Oliver

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Hey Oliver

    Hey Oliver was founded in 2016 in London,England.

    Hey Oliver is a marketing automation solution designed to track and identify potential clients by analyzing their behavior and transaction data while browsing a website.

    Inboundio

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Inboundio

    Inboundio was founded in 2013 in Bangalore,India.

    World's Most Powerful Inbound Marketing Software

    Netrefer Performance Marketing Platform

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Netrefer Performance Marketing Platform

    Netrefer Performance Marketing Platform was founded in 2005 in Msida , Malta.

    Netrefer's Unified Performance Marketing Platform is an automated marketing solution built for the affiliate life cycle.

    GreenRope

    Overall rating 86%
    Setup Rating 68%
    Ease Of Use Rating 71%
    Support Rating 91%
    About GreenRope

    GreenRope was founded in 2008 in Solana Beach, CA.

    GreenRope is a complete CRM, marketing automation, and more. Integrated software that consolidates & simplifies your organization's sales, marketing and operations.

    Acoustic Campaign

    Overall rating 72%
    Setup Rating 64%
    Ease Of Use Rating 64%
    Support Rating 71%
    About Acoustic Campaign

    Acoustic Campaign was founded in 2019 in New York, NY.

    Acoustic Campaign (formerly Campaign Automation) is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.

    MindFire Inc

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About MindFire Inc

    MindFire Inc was founded in 1999 in Irvine, CA.

    MindFires is an automation software with easy-to-use drag-and-drop applications that allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate drip-and-nurture sequences, and track performance with comprehensive analytics.

    Swift Digital Suite

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 87%
    Support Rating 50%
    About Swift Digital Suite

    Swift Digital Suite was founded in 2000 in N/A.

    Swift Digital is one of Australia's leading marketing automation platforms. Originally developed in 2000 as an email marketing solution, our platform today comprises a seamlessly integrated suite of automation tools, enabling marketers to effectively identify and nurture leads, create personalised content across multiple channels, manage events, and streamline repetitive tasks.

    Freshmarketer

    Overall rating 90%
    Setup Rating 90%
    Ease Of Use Rating 87%
    Support Rating 90%
    About Freshmarketer

    Freshmarketer was founded in 2010 in San Mateo, CA.

    Freshmarketer is an all in one conversion optimization suite. An easy tool to analyze, optimize & personalize your website.

    Sun Bear All-in-One

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About Sun Bear All-in-One

    Sun Bear All-in-One was founded in 2009 in Framingham,USA.

    Simple marketing automation, lead generation and lead management platform.

    Clastic

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Clastic

    Clastic was founded in 2010 in Omaha, NE.

    From reaching new prospects, to nurturing more leads and, to converting more sales with just emails, we make everything as easy as stealing candy from a baby