Iterable Guide – Read our In-Depth Iterable Review

Iterable is a fully functional Marketing Automation software platform.

This Iterable review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Iterable review contains the latest information about Iterable.

If you're looking for new Marketing Automation software then so many facts will be perplexing for you. Finding new Marketing Automation software demands expert assessing skills and comprehensive understanding. You will need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to choose the ideal Marketing Automation software provider who will be clear with you always.

In this fast-paced world of business software, you'll need advice to make correct decisions. Iterable is one such piece of Marketing Automation software that will enhance your business. It is crucial that you understand all about Iterable until you invest your cash in their software.

Our full Iterable Review covers all you need to know about their Marketing Automation software. A fantastic piece of Marketing Automation software can ease multiple burdens within a business and provide you favorable ROI. If you want to earn a good return on investment, you must use Marketing Automation products that aligns with your business needs.

There is no sure-fire method to ensure a good ROI; therefore, you should carefully assess any new Marketing Automation software before you choose them. It is a common misconception that all Marketing Automation software will be exactly the same, but that is not correct. Wrong judgment, in the beginning, can set your business in reverse.

Iterable is a provider of marketing automation software which has paved its way successfully over the years and provides one of the best Marketing Automation software on the market. In this review, we have tried to collate some of the vital aspects of Iterable. This review will allow you to know whether software from Iterable is a good fit for your business or not. We have tried to breakdown all the qualities and charges for your advantage.

Iterable Ratings

Iterable Overall Rating
Iterable Ease Of Setup Rating
Iterable Ease Of Use Rating
Iterable Support Rating

Choosing The Best Marketing Automation Software For You

When deciding whether Iterable is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Work out what you need to achieve from using Iterable
  • Does Iterable achieve your needs as a full Marketing Automation platform?
  • Fully understand the Iterable marketing automation platform and tools. Do the Iterable tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and does the offerings from Iterable offer the features you need within the budget.
  • Sign up for a account with Iterable. Ask for a callback and demo to finally check that the solution is right for you.
  • Iterable Review – Overview

    Full Company Name Iterable
    Website URL
    Iterable Phone Number None
    Year Founded 2013
    Iterable Address San Francisco, CA
    Iterable Employees (As per LinkedIn) 281
    Revenue Unknown
    Ownership Private
    Iterable Twitter Handle @Iterable
    Iterable Twitter Followers 1983
    Iterable LinkedIn
    Main Software Features Sending Outbound Emails - Marketing Automation, Building and Personalizing Emails - Marketing Automation, Workflow Capability - Marketing Automation,

    Iterable Pricing & Costs


    custom pricing starting at $500 per month


    custom pricing starting at $500 per month


    custom pricing starting at $500 per month

    What is Iterable?

    Iterable is a fully functional piece of marketing-automation software provided by Iterable and is targeted for small to enterprise sized businesses.

    Iterable was founded in 2013 in San Francisco, CA.

    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

    Iterable Free Trial

    Iterable does not offer a free trial.

    While creating this Iterable review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Iterable Marketing Automation features further on in this Iterable review.

    Is Iterable The Best Marketing Automation platform available?

    Marketing Automation suppliers range from one man bands to giant conglomerates; There is a whole lot out there. But, when it comes to choosing a Marketing Automation solution, there are several factors that you must factor in. In order to ensure that Iterable is the best Marketing Automation solution to your business, check out our guide below.

    Iterable Features

    Iterable provides professional marketing automation festures like Sending Outbound Emails - Marketing Automation, Building and Personalizing Emails - Marketing Automation, Workflow Capability - Marketing Automation,

    Iterable Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    Sending Outbound Emails
    Manage Email Deliverability
    Automated Email Responses

    Iterable Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    Dynamic Content
    A/B Testing
    Mobile Optimized
    Search Tracking and Optimization

    Iterable Review - Campaigns Features & Rating

    Campaigns Features Rating
    Push Notifications

    Iterable Review - Lead Management Features & Rating

    Lead Management Features Rating
    Marketing Lead Database
    Data Quality Management
    Lead Scoring and Grading
    Lead Nurturing
    Online Behavior Tracking
    Automated Alerts and Tasks
    CRM Lead Integration

    Iterable Review - Analysis Features & Rating

    Analysis Features Rating
    Application Attribution
    Campaign Analysis

    Iterable Review - Analytics Features & Rating

    Analytics Features Rating
    Campaign Performance

    Iterable Review - Campaign Management Features & Rating

    Campaign Management Features Rating

    Iterable Review - Optimization Features & Rating

    Optimization Features Rating
    A/B Testing
    Rich Notifications

    Iterable Review - Social Features & Rating

    Social Features Rating

    Iterable Review - Engagement Features & Rating

    Engagement Features Rating

    Iterable Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    Web Analytics
    ROI Analytics
    Revenue Analytics
    SEO / Keyword Analytics

    Iterable Review - Platform Features & Rating

    Platform Features Rating
    Workflow Capability
    User, Role, and Access Management
    Sandbox / Test Environments
    Performance and Reliability
    Output Document Generation

    Iterable Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    Integration APIs
    Breadth of Partner Applications

    Alternatives To Iterable

    Iterable not quite right for you? Many companies want marketing automation software to aid their business goals. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Iterable. Based on thousands of datapoints, you can see how Iterable stacks up to their competitors, and find the best fit for your needs.

    The Top 20 Iterable alternatives are listed below


    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About SalesAutoPilot

    SalesAutoPilot was founded in 2001 in Budapest, Hungary.

    SalesAutoPilot is a automation software that changes the way you market and do business. It helps you automate and scale awesomeness in your company and ditch all grunt work.

    SAS Marketing Automation

    Overall rating 80%
    Setup Rating 50%
    Ease Of Use Rating 75%
    Support Rating 40%
    About SAS Marketing Automation

    SAS Marketing Automation was founded in 1976 in Cary, NC.

    Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI

    Alterian Real-Time CX Platform

    Overall rating 68%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 33%
    About Alterian Real-Time CX Platform

    Alterian Real-Time CX Platform was founded in 1997 in Denver, CO.

    Campaign Manager is a customer experience orchestration tool that enables Adaptive Marketers to automate a consistently relevant adaptive customer experience by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels.


    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Agillic

    Agillic was founded in 1999 in Copenhagen, Denmark.

    Use behavioral data in campaigns without changing platforms.

    Nielsen Marketing Cloud

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 94%
    Support Rating 83%
    About Nielsen Marketing Cloud

    Nielsen Marketing Cloud was founded in 1923 in New York, NY.

    Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.


    Overall rating 92%
    Setup Rating 92%
    Ease Of Use Rating 93%
    Support Rating 91%
    About Omnisend

    Omnisend was founded in 2009 in London, United Kingdom.

    Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    Bronto Marketing Platform

    Overall rating 78%
    Setup Rating 74%
    Ease Of Use Rating 78%
    Support Rating 81%
    About Bronto Marketing Platform

    Bronto Marketing Platform was founded in 1977 in Redwood Shores, CA.

    The Bronto Marketing Platform combines email, mobile and social messaging with drag-and-drop automation in one easy to use platform that allows you to design and execute personalized campaigns.


    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About SmartMessage

    SmartMessage was founded in 2005 in Istanbul, Turkey.

    SmartMessage is an omnichannel marketing platform that orchestrates all the digital activities to create smart engagements with customers.

    MyGuestlist Marketing

    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About MyGuestlist Marketing

    MyGuestlist Marketing was founded in 2008 in Victoria, Australia.

    Event & venue marketing, ticketing & promotions system


    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 93%
    Support Rating 88%
    About Leadfox

    Leadfox was founded in 2016 in Quebec, Canada.

    From creating convincing landing pages that capture more leads to running smarter email campaigns that better nurture new customers, LeadFox makes deploying your online strategy easy and automatic. LeadFox in the control center of your online marketing strategy.

    Indition CRA

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Indition CRA

    Indition CRA was founded in 2010 in San Diego, CA.

    Indition CRA is a marketing automation solution with social posts, email templetes and text widgets features.

    APSIS Pro

    Overall rating 25%
    Setup Rating 50%
    Ease Of Use Rating 17%
    Support Rating 50%
    About APSIS Pro

    APSIS Pro was founded in 2001 in Malmo, SE.

    Apsis offers services and easy to use technology within Email Marketing, Marketing Automation & Lead Management.

    Marketing Creatio

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 92%
    Support Rating 100%
    About Marketing Creatio

    Marketing Creatio was founded in 2002 in Boston, Massachusetts.

    A holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence.


    Overall rating 80%
    Setup Rating 50%
    Ease Of Use Rating 50%
    Support Rating 67%
    About XMPie

    XMPie was founded in 2011 in Norwalk, CT.

    XMPie provides software solutions for variable data printing, integrated cross-media campaigns, web-to-print and marketing automation.

    AnyFunnels platform

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About AnyFunnels platform

    AnyFunnels platform was founded in 2020 in Chennai, India.

    AnyFunnels platform helps you capture leads, track website visits, send more personalized emails, automate customer journey & accelerate growth.


    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About iPresso

    iPresso was founded in 2008 in Katowice, Poland.

    Marketing Automation platform with social media/internet monitoring, e-PR tools, social media manager, advanced KPIs and pivot reporting

    DailyStory Marketing Solutions

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About DailyStory Marketing Solutions

    DailyStory Marketing Solutions was founded in 2017 in Dallas, TX.

    DailyStory is a turn-key marketing solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. The DailyStory platform includes just the right amount of features and capabilities to get the most out of your digital marketing investments: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more.


    Overall rating 78%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Solitics

    Solitics was founded in 2013 in Tel Aviv, Israel.

    Solitics enables B2C brands to harness the power of ALL their data across all their data sources and create a personalized customer journey.


    Overall rating 92%
    Setup Rating 83%
    Ease Of Use Rating 91%
    Support Rating 82%
    About MaaxMarket

    MaaxMarket was founded in 2015 in Boulder, CO.

    Artificial Intelligence platform to help small business with automating digital marketing. Comes with in-built email marketing, social media marketing, web analytics and collaboration platforms. Pricing starts at just $10 / month

    Cheetah Engagement Data Platform

    Overall rating 27%
    Setup Rating 50%
    Ease Of Use Rating 64%
    Support Rating 33%
    About Cheetah Engagement Data Platform

    Cheetah Engagement Data Platform was founded in 1998 in Chicago, IL.

    Achieve a single view of the customer across solutions