HubSpot Guide ‚Äď Read our In-Depth HubSpot Review

HubSpot is a fully functional Marketing Automation software platform.

This HubSpot review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This HubSpot review contains the most recent information about HubSpot.

If you're looking for new Marketing Automation software then so many details may be confusing for you. Finding new Marketing Automation software requires expert assessing skills and thorough knowledge. You will need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to select the ideal Marketing Automation software provider who'll be transparent with you constantly.

In this fast-paced world of business software, you'll need guidance to make proper decisions. HubSpot is one such piece of Marketing Automation software which will enhance your business. It's crucial that you understand about HubSpot before you invest your money in their software.

Our entire HubSpot Review covers everything you need to know about their Marketing Automation software. A fantastic piece of Marketing Automation software can ease multiple burdens within a business and provide you favorable ROI. If you would like to earn a good return on investment, you should use Marketing Automation products that contrasts with your business needs.

There's absolutely no sure-fire way to ensure a good ROI; therefore, you must carefully assess any new Marketing Automation software before you choose them. It's a frequent misconception that all Marketing Automation software will be exactly the same, but that is not correct. Wrong judgment, in the beginning, can put your business back.

HubSpot is a provider of marketing automation software which has paved its way successfully over the years and provides one of the best Marketing Automation software on the market. Within this review, we have tried to collate some of the vital aspects of HubSpot. This review will allow you to know whether software from HubSpot is a good fit for your needs or not. We have attempted to breakdown all of the qualities and fees for your advantage.

HubSpot Ratings

HubSpot Overall Rating
86%
HubSpot Ease Of Setup Rating
80%
HubSpot Ease Of Use Rating
85%
HubSpot Support Rating
87%

Choosing The Best Marketing Automation Software For Your Business

When choosing whether HubSpot is the best marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Decide what you need to achieve from using HubSpot
  • Does HubSpot achieve your needs as a full Marketing Automation platform?
  • Fully research the HubSpot marketing automation platform and toolset. Do the HubSpot tools and resources stack up against your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and do the solutions from HubSpot offer the features you need within the budget.
  • Register for a account with HubSpot. Ask for a callback and demo to finally check that the solution is right for you.
  • HubSpot Review ‚Äď Company Overview

    Full Company Name HubSpot
    Website URL http://www.HubSpot.com
    HubSpot Phone Number +1.888.482.7768
    Year Founded 2006
    HubSpot Address Cambridge, MA
    HubSpot Employees (As per LinkedIn) 4,052
    Revenue $512
    Ownership NYSE: HUBS
    HubSpot Twitter Handle @HubSpot
    HubSpot Twitter Followers 814301
    HubSpot LinkedIn https://www.linkedin.com/company/68529/
    Main Software Features Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Building and Personalizing Emails - Marketing Automation,

    HubSpot Pricing & Costs

    Marketing Hub Free

    $0 free

    Marketing Hub Starter

    $50 per month

    Marketing Hub Professional

    $800 per month

    Marketing Hub Enterprise

    $3 per month

    200

    What is HubSpot?

    HubSpot is a fully functional piece of marketing-automation software provided by HubSpot and is targeted for small to enterprise sized businesses.

    HubSpot was founded in 2006 in Cambridge, MA.

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpotís software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    HubSpot Free Trial

    HubSpot does not offer a free trial.

    While creating this HubSpot review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the HubSpot Marketing Automation features further on in this HubSpot review.

    Is HubSpot The Best Marketing Automation platform?

    Marketing Automation suppliers range from 1 man bands to giant companies; There's a whole lot out there. But, when it comes to choosing a Marketing Automation solution, there are several considerations that you must factor in. In order to ensure that HubSpot is the best Marketing Automation solution for your business, check out our guide below.

    HubSpot Features

    HubSpot provides advanced marketing automation festures like Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Building and Personalizing Emails - Marketing Automation,

    HubSpot Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    88%
    Sending Outbound Emails
    89%
    Manage Email Deliverability
    87%
    Automated Email Responses
    89%

    HubSpot Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    86%
    Dynamic Content
    84%
    A/B Testing
    82%
    Mobile Optimized
    84%
    Search Tracking and Optimization
    82%

    HubSpot Review - Content Features & Rating

    Content Features Rating
    Email Integrations
    88%
    Content Management
    89%
    Permissions
    86%

    HubSpot Review - Messenger Features & Rating

    Messenger Features Rating
    Sequencing
    82%
    AI
    77%
    Live Chat
    80%
    Customization Interface
    78%

    HubSpot Review - Content Management Features & Rating

    Content Management Features Rating
    Content Calendar
    88%
    Content Library
    86%
    Content Curation
    88%

    HubSpot Review - Lead Management Features & Rating

    Lead Management Features Rating
    Marketing Lead Database
    86%
    Data Quality Management
    82%
    Segmentation
    84%
    Lead Scoring and Grading
    81%
    Lead Nurturing
    85%
    Online Behavior Tracking
    84%
    Automated Alerts and Tasks
    85%
    CRM Lead Integration
    83%

    HubSpot Review - Social Management Features & Rating

    Social Management Features Rating
    Social Analytics
    84%
    Social Sharing
    87%
    Social Campaigns
    86%
    Social Engagement
    86%
    Social Ads
    82%
    Brand Safety
    85%

    HubSpot Review - Design Features & Rating

    Design Features Rating
    Breadth of Pre-Built Templates
    76%
    Mobile
    81%
    Branding/Themes
    81%
    Customization
    81%

    HubSpot Review - Operations Features & Rating

    Operations Features Rating
    Return on Investment (ROI)
    79%
    Cross-Functional Access
    83%

    HubSpot Review - Customizations Features & Rating

    Customizations Features Rating
    Templates
    80%
    Drag and Drop
    81%
    HTML Input
    81%
    Domain Name
    86%

    HubSpot Review - Channels Features & Rating

    Channels Features Rating
    Social Media
    83%
    Website
    84%
    Text Message (SMS)
    77%
    Voice Assistants
    74%
    Other
    81%

    HubSpot Review - Collaboration Features & Rating

    Collaboration Features Rating
    Shared Inbox
    86%
    Approval Workflows
    89%
    Users and Permissions
    92%

    HubSpot Review - Campaign Management Features & Rating

    Campaign Management Features Rating
    Campaign Dashboard
    85%
    Campaign Optimization
    83%
    Reach
    84%
    Brand Safety
    85%
    Creative Optimization
    83%
    Rich Media Capabilties
    83%

    HubSpot Review - Social Functionality Features & Rating

    Social Functionality Features Rating
    Social Functionality
    84%

    HubSpot Review - Platform Features & Rating

    Platform Features Rating
    API / Integrations
    84%
    Custom Reports
    82%
    User, Role, and Access Management
    87%
    Performance and Reliability
    87%
    Enterprise Scalability
    85%
    Customization
    83%
    Workflow Capability
    87%
    Internationalization
    85%
    Notifications
    85%

    HubSpot Review - Discovery Features & Rating

    Discovery Features Rating
    Data Collection
    84%
    Customer Retention
    81%

    HubSpot Review - Growth Features & Rating

    Growth Features Rating
    SEO
    79%
    Site Analytics
    83%
    Marketing Tools
    87%
    E-Commerce
    75%
    Hosting
    86%

    HubSpot Review - Customers Features & Rating

    Customers Features Rating
    Targeting
    84%
    Profiles
    84%
    Analytics
    84%
    Lead Gathering
    85%
    Sales Conversion
    83%

    HubSpot Review - Social Features & Rating

    Social Features Rating
    Social Listening
    80%
    Social Sharing
    84%
    Social Campaigns
    84%
    Social Engagement
    82%
    Social Ads
    78%

    HubSpot Review - Variation Testing Features & Rating

    Variation Testing Features Rating
    A/B Testing
    83%
    Conversion Goal
    81%
    Percentage of Traffic
    83%
    Multivariate Testing
    81%
    Split URL Testing
    82%

    HubSpot Review - Campaign Activity Features & Rating

    Campaign Activity Features Rating
    Campaign Insights
    84%
    Reports and Dashboards
    84%
    Campaign Stickiness
    80%
    Brand Optimization
    82%

    HubSpot Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    84%
    Web Analytics
    81%
    ROI Analytics
    75%
    Revenue Analytics
    75%
    SEO / Keyword Analytics
    78%

    HubSpot Review - Build Features & Rating

    Build Features Rating
    WYSIWYG Editor
    81%
    Landing Pages
    85%

    HubSpot Review - Reporting Features & Rating

    Reporting Features Rating
    Segmentation
    83%
    Reports and Dashboards
    83%
    Mobile Optimization
    81%

    HubSpot Review - Personalization Features & Rating

    Personalization Features Rating
    Standard Targeting
    85%
    Custom Targeting
    83%
    Profile Storage Duration
    84%

    HubSpot Review - In Page Analytics Features & Rating

    In Page Analytics Features Rating
    Click Reporting
    85%
    Heat Maps
    79%
    Session Replays
    80%

    HubSpot Review - Targeting Features & Rating

    Targeting Features Rating
    Targeting
    85%
    Retargeting
    84%
    Geo-Targeting
    83%
    Contextual Targeting
    84%

    HubSpot Review - Administration Features & Rating

    Administration Features Rating
    API / Integrations
    83%
    QA Testing
    81%
    Performance and Reliability
    85%
    User, Role, and Access Management
    88%

    HubSpot Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    85%
    Integration APIs
    81%
    Breadth of Partner Applications
    82%

    Alternatives To HubSpot

    Looking for alternatives to HubSpot? Many businesses want marketing automation software to aid their business goals. What is challenging is finding out whether or not the software you choose is right for you. We have compiled a list of marketing automation software that our reviewers voted best overall compared to HubSpot. Based on thousands of datapoints, you can see how HubSpot stacks up to the competition, and find the best fit for your needs.

    The Top 20 HubSpot alternatives are listed below

    Omnisend

    Overall rating 92%
    Setup Rating 92%
    Ease Of Use Rating 93%
    Support Rating 91%
    About Omnisend

    Omnisend was founded in 2009 in London, United Kingdom.

    Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. Omnisend powers you to improve your engagement, customer retention, and purchase rate with highly targeted messages in all channels.

    90degree Team Task

    Overall rating 76%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About 90degree Team Task

    90degree Team Task was founded in 2010 in Pune,India.

    90degree Team Task is implemented to provide a comprehensive web based platform to manage different projects, track tasks, users, and offer a collaboration framework for employees.

    dotdigital Engagement Cloud

    Overall rating 84%
    Setup Rating 75%
    Ease Of Use Rating 85%
    Support Rating 83%
    About dotdigital Engagement Cloud

    dotdigital Engagement Cloud was founded in 1999 in London Bridge, London.

    Email marketing software and marketing automation for SMEs, retailers, and big brands.

    Webpower marketing automation

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About Webpower marketing automation

    Webpower marketing automation was founded in 1999 in Barneveld, GLD.

    The Webpower Marketing Automation platform features persuasion profiling, lead scoring, nurturing, email marketing and extensive data analysis.

    Datacrush

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Datacrush

    Datacrush was founded in 2015 in Buenos Aires, Argentina.

    Marketing Automation is a methodology where using a technological platform as a core, has the goal to automate and optimize repetitive tasks such as emails, web tracking and social media on a digital marketing strategy.

    NextUser

    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About NextUser

    NextUser was founded in 2013 in San Francisco, CA.

    NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

    Captavi Platform

    Overall rating 92%
    Setup Rating 85%
    Ease Of Use Rating 89%
    Support Rating 98%
    About Captavi Platform

    Captavi Platform was founded in 2001 in Sugar Land, TX.

    Captavi Platform is an All-in-one digital marketing automation platform. You can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM.

    eSputnik

    Overall rating 96%
    Setup Rating 83%
    Ease Of Use Rating 89%
    Support Rating 95%
    About eSputnik

    eSputnik was founded in 2013 in Newark, DE.

    eSputnik is a web-based marketing automation service designed to allow users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Viber and other instant messengers.

    Ontraport

    Overall rating 84%
    Setup Rating 80%
    Ease Of Use Rating 80%
    Support Rating 90%
    About Ontraport

    Ontraport was founded in 2008 in Santa Barbara, CA.

    Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.

    XMPie

    Overall rating 80%
    Setup Rating 50%
    Ease Of Use Rating 50%
    Support Rating 67%
    About XMPie

    XMPie was founded in 2011 in Norwalk, CT.

    XMPie provides software solutions for variable data printing, integrated cross-media campaigns, web-to-print and marketing automation.

    HCL Campaign

    Overall rating 80%
    Setup Rating 69%
    Ease Of Use Rating 80%
    Support Rating 68%
    About HCL Campaign

    HCL Campaign was founded in 1991 in Noida, Uttar Pradesh.

    With HCL Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

    Pardot

    Overall rating 78%
    Setup Rating 72%
    Ease Of Use Rating 75%
    Support Rating 73%
    About Pardot

    Pardot was founded in 1999 in San Francisco, CA.

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    Oracle Responsys

    Overall rating 78%
    Setup Rating 58%
    Ease Of Use Rating 65%
    Support Rating 63%
    About Oracle Responsys

    Oracle Responsys was founded in 1977 in Redwood Shores, CA.

    The Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

    Webmecanik Automation

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 97%
    Support Rating 92%
    About Webmecanik Automation

    Webmecanik Automation was founded in 2012 in Annecy, France.

    Webmecanik Automation is a software system that analyses the behaviour of prospects and clients and couples it with data already held in database, it trigger automatic campaigns to nurture relationships with compelling messages using high quality media.

    Simplero

    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 67%
    About Simplero

    Simplero was founded in 2008 in Brooklyn, USA.

    Simplero empowers leaders to build communities that change the world.

    SALESmanago

    Overall rating 86%
    Setup Rating 76%
    Ease Of Use Rating 76%
    Support Rating 84%
    About SALESmanago

    SALESmanago was founded in 2011 in Krakow, Poland.

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

    Infor Omni-Channel Campaign Management

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Infor Omni-Channel Campaign Management

    Infor Omni-Channel Campaign Management was founded in 2002 in New York, NY.

    Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device with real-time results.

    Lead Guerrilla

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Lead Guerrilla

    Lead Guerrilla was founded in 1997 in British Columbia, Canada.

    Lead Guerrilla is a control panel for your brandís marketing efforts, organizing your website, social media, text and email communications into a single, intuitive Marketing Automation system.

    Netcore Smartech

    Overall rating 80%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 40%
    About Netcore Smartech

    Netcore Smartech was founded in 1998 in Mumbai, Maharashtra, India.

    Netcore Smartech is India's leading full-spectrum omni-channel marketing automation solution to deliver exceptional 1:1 customer experiences. Smartech empowers marketers a centralised campaign management across channels to ensure consistency & continuity in messaging.

    Kevy

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About Kevy

    Kevy was founded in 2012 in Atlanta, GA.

    Kevyís plug-and-play Cloud Connectors make it fast and easy to integrate and sync your cloud apps in less than 10 minutes, without writing a single line of code.