Freshmarketer Guide – Read our In-Depth Freshmarketer Review

Freshmarketer is a fully functional Marketing Automation software platform.

This Freshmarketer review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Freshmarketer review contains the most recent information about Freshmarketer.

If you are looking for new Marketing Automation software then so many details may be perplexing for you. Finding new Marketing Automation software demands expert analyzing skills and thorough understanding. You'll need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you need to choose the ideal Marketing Automation software provider who'll be clear with you constantly.

In this fast-paced universe of business software, you'll need guidance to make correct decisions. Freshmarketer is just one such piece of Marketing Automation software that will enhance your business. It is important that you understand about Freshmarketer before you invest your money in their software.

Our full Freshmarketer Review covers everything you need to learn about their Marketing Automation software. A fantastic piece of Marketing Automation software can ease multiple burdens within a business and provide you favorable ROI. If you want to make a good return on investment, you should use Marketing Automation products that aligns with your business needs.

There is no sure-fire way to guarantee a good ROI; therefore, you should carefully assess any new Marketing Automation software before you select them. It's a frequent misconception that all Marketing Automation products are exactly the same, but that's not true. Wrong judgment, initially, can set your business back.

Freshworks is a provider of marketing automation software that has forged its way successfully over the years and provides one of the best Marketing Automation software on the market. In this review, we have tried to collate a number of the important aspects of Freshmarketer. This review will allow you to know whether software from Freshworks is a good fit for your business or not. We've tried to breakdown all the qualities and fees for your convenience.

Freshmarketer Ratings

Freshmarketer Overall Rating
90%
Freshmarketer Ease Of Setup Rating
90%
Freshmarketer Ease Of Use Rating
87%
Freshmarketer Support Rating
90%

Choosing The Best Marketing Automation Software For Your Business

When choosing whether Freshmarketer is the most appropriate marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Detail Out what you need to achieve from using Freshmarketer
  • Does Freshmarketer suit your needs as a full Marketing Automation platform?
  • Fully research the Freshmarketer marketing automation platform and toolset. Do the Freshmarketer tools and resources align with your business needs?
  • Detail Out the budget available to implement a new Marketing Automation solution and does the solutions from Freshmarketer offer the features you need within the budget.
  • Register for a account with Freshmarketer. Ask for a callback and demo to finally check that the solution is right for you.
  • Freshmarketer Review – Overview

    Full Company Name Freshworks
    Website URL https://www.freshworks.com/
    Freshworks Phone Number +1 (866) 832-3090
    Year Founded 2010
    Freshworks Address San Mateo, CA
    Freshworks Employees (As per LinkedIn) 2,928
    Revenue Unknown
    Ownership Private
    Freshworks Twitter Handle @FreshworksInc
    Freshworks Twitter Followers 6379
    Freshworks LinkedIn https://www.linkedin.com/company/1377014/
    Main Software Features Session Replays - Optimization, Notes - Session Replay, QA Testing - Digital Analytics,

    Freshmarketer Pricing & Costs

    Sprout

    Free 500 Contacts & 5k unique visitors

    Garden

    49$ 1k Contacts & 10k unique visitors

    Estate

    $99 1k Contacts & 10k unique visitors

    What is Freshmarketer?

    Freshmarketer is a fully functional piece of marketing-automation software provided by Freshworks and is targeted for small to enterprise sized businesses.

    Freshworks was founded in 2010 in San Mateo, CA.

    Freshmarketer is an all in one conversion optimization suite. An easy tool to analyze, optimize & personalize your website.

    Freshmarketer Free Trial

    Freshmarketer does not offer a free trial.

    While creating this Freshmarketer review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Freshmarketer Marketing Automation features further on in this Freshmarketer review.

    Is Freshmarketer The Best Marketing Automation platform?

    Marketing Automation providers range from one man bands to giant conglomerates; There is a whole lot out there. But, when it comes to selecting a Marketing Automation solution, there are several considerations you have to factor in. In order to make sure that Freshmarketer is the best Marketing Automation solution to your small business, check out our guide below.

    Freshmarketer Features

    Freshmarketer offers advanced marketing automation festures like Session Replays - Optimization, Notes - Session Replay, QA Testing - Digital Analytics,

    Freshmarketer Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    94%
    Sending Outbound Emails
    93%
    Automated Email Responses
    83%

    Freshmarketer Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    A/B Testing
    78%

    Freshmarketer Review - User Behavior Features & Rating

    User Behavior Features Rating
    Click Tracking
    93%
    Eye Tracking
    90%
    Mouse Movement
    90%
    Frustration Tracking
    93%

    Freshmarketer Review - Lead Management Features & Rating

    Lead Management Features Rating
    Online Behavior Tracking
    83%

    Freshmarketer Review - Analysis Features & Rating

    Analysis Features Rating
    Conversion Opportunities
    92%
    Side-By-Side Analysis
    93%
    Mobile Device Analysis
    87%
    Data Quantification
    88%
    Webpage Element Analysis
    93%

    Freshmarketer Review - A/B Testing Features & Rating

    A/B Testing Features Rating
    Error and Bug Tracking
    91%
    Split URL Testing
    89%
    Data Analysis
    92%
    Notes
    93%

    Freshmarketer Review - Campaign Management Features & Rating

    Campaign Management Features Rating

    Freshmarketer Review - Reporting Features & Rating

    Reporting Features Rating
    Segmentation
    89%
    Reports and Dashboards
    87%
    Mobile Optimization
    89%

    Freshmarketer Review - Visitor Information Features & Rating

    Visitor Information Features Rating
    User Identification
    93%
    Search Box
    91%

    Freshmarketer Review - Social Features & Rating

    Social Features Rating

    Freshmarketer Review - Variation Testing Features & Rating

    Variation Testing Features Rating
    A/B Testing
    90%
    Conversion Goal
    89%
    Percentage of Traffic
    88%
    Confidence Level
    89%
    Split URL Testing
    91%

    Freshmarketer Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Web Analytics
    80%

    Freshmarketer Review - Build Features & Rating

    Build Features Rating
    WYSIWYG Editor
    91%
    Landing Pages
    91%

    Freshmarketer Review - Platform Features & Rating

    Platform Features Rating

    Freshmarketer Review - Personalization Features & Rating

    Personalization Features Rating
    Standard Targeting
    90%
    Custom Targeting
    88%
    Profile Storage Duration
    90%

    Freshmarketer Review - In Page Analytics Features & Rating

    In Page Analytics Features Rating
    Click Reporting
    92%
    Heat Maps
    92%
    Session Replays
    95%

    Freshmarketer Review - Administration Features & Rating

    Administration Features Rating
    API / Integrations
    92%
    QA Testing
    94%
    Performance and Reliability
    92%
    User, Role, and Access Management
    90%

    Freshmarketer Review - Integration Features & Rating

    Integration Features Rating

    Alternatives To Freshmarketer

    Looking for an alternative to Freshmarketer? A Lot of people want marketing automation software to aid their business goals. What is challenging is finding out whether or not the software you choose is right for your business. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Freshmarketer. Based on thousands of datapoints, you can see how Freshmarketer stacks up to the competition, and find the best fit for your business.

    The Top 20 Freshmarketer alternatives are listed below

    Customer.io

    Overall rating 82%
    Setup Rating 78%
    Ease Of Use Rating 80%
    Support Rating 82%
    About Customer.io

    Customer.io was founded in 2012 in Portland, OR.

    A platform for sending targeted messages.

    LeadLovers

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About LeadLovers

    LeadLovers was founded in 2014 in Curitiba,Brazil.

    LeadLovers is a sales automation and digital marketing platform.

    Optinize

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Optinize

    Optinize was founded in 2015 in Tel Aviv, Israel.

    Optinize is the top solution for Email marketing. It sends exclusively custom-made messages, and convey the most captivating substance to coordinate each client's conduct.

    MVP Marketing

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About MVP Marketing

    MVP Marketing was founded in 2013 in Cheshire, CT.

    MVP Marketing, developed by Osprey Strategic Research, is a multi-channel marketing automation platform. Marketing automation gives you the advantage of increasing exposure with prospects who are in the research and investigative mode of buying.

    CloudOne

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About CloudOne

    CloudOne was founded in 2010 in Vancouver,VA.

    CloudOne differentiates itself by offering powerful turnkey marketing solutions that are supported by its own proprietary data-driven call center to ensure a consistent consumer experience that maintains the highest level of campaign performance. CloudOne also provides simple, quick and easy API access to its robust technology and call center infrastructures to agencies and value-add partners, either on al la carte basis or its turn-key solutions.

    HubSpot

    Overall rating 86%
    Setup Rating 80%
    Ease Of Use Rating 85%
    Support Rating 87%
    About HubSpot

    HubSpot was founded in 2006 in Cambridge, MA.

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpots software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Firecart

    Overall rating 90%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 40%
    About Firecart

    Firecart was founded in 2011 in Mumbai, India.

    Firecart eCommerce Marketing Automation is designed & developed for eCommerce industry to easily promote their product. Automate your sales & marketing strategy to attract new leads and generate more revenue from current customers and to grow your business leaps and bound. This tool help to create email newsletter and send to segmented audience, create referral marketing program, lead nurturing, landing page creator, send abandoned cart email and more.

    ZOE Cadence

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About ZOE Cadence

    ZOE Cadence was founded in 2018 in Amstelveen, The Netherlands.

    ZOE Cadence serves the invaluable purpose of automating the crucial business development activity of follow-ups. This frees up an enormous amount of time for sales and marketing personnel to devote their knowledge and experience to more challenging tasks.

    Sendlane

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About Sendlane

    Sendlane was founded in 2013 in San Diego, USA.

    Sendlane gives the power to control which emails subscribers and customers receive based on their actions.

    Oracle Eloqua

    Overall rating 76%
    Setup Rating 64%
    Ease Of Use Rating 71%
    Support Rating 70%
    About Oracle Eloqua

    Oracle Eloqua was founded in 1977 in Redwood Shores, CA.

    Oracles B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

    Kulea.ma

    Overall rating 92%
    Setup Rating 100%
    Ease Of Use Rating 85%
    Support Rating 99%
    About Kulea.ma

    Kulea.ma was founded in 2015 in Milton Keynes, United Kingdom.

    Kulea.ma is marketing automation designed and built by marketers. User friendly, and affordable.

    Right On Interactive

    Overall rating 90%
    Setup Rating 83%
    Ease Of Use Rating 81%
    Support Rating 96%
    About Right On Interactive

    Right On Interactive was founded in 2006 in Indianapolis, IN.

    Right On Interactive marketing automation aggregates data, automates campaigns, scores profile and engagement, and graphically shows customer lifecycle.

    eTrigue

    Overall rating 86%
    Setup Rating 83%
    Ease Of Use Rating 88%
    Support Rating 93%
    About eTrigue

    eTrigue was founded in 2011 in San Jose, CA.

    eTrigue provides easy-to-use demand generation capabilities. Drive revenue more quickly.

    Marketo

    Overall rating 82%
    Setup Rating 64%
    Ease Of Use Rating 71%
    Support Rating 73%
    About Marketo

    Marketo was founded in 2006 in San Mateo, CA.

    Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Maropost

    Overall rating 88%
    Setup Rating 85%
    Ease Of Use Rating 83%
    Support Rating 90%
    About Maropost

    Maropost was founded in 2011 in Toronto, Canada.

    Maropost's on-demand digital marketing platforms help you turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time.

    Plezzel

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Plezzel

    Plezzel was founded in 2011 in Geelong, Australia.

    None

    Plumb5

    Overall rating 80%
    Setup Rating 77%
    Ease Of Use Rating 75%
    Support Rating 89%
    About Plumb5

    Plumb5 was founded in 2010 in Bangalore, India.

    Plumb5 is a real-time customer life-cycle automation platform with built-in unified intelligence

    Plezi

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Plezi

    Plezi was founded in 2015 in Paris, France.

    Plezi is a startup that offers a SAAS solution for Marketing Automation to B2B companies wishing to develop their Inbound Marketing strategy. Plezi is the Inbound Marketing solution that will revolutionize the way you market and turn your content into leads!

    Swift Digital Suite

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 87%
    Support Rating 50%
    About Swift Digital Suite

    Swift Digital Suite was founded in 2000 in N/A.

    Swift Digital is one of Australia's leading marketing automation platforms. Originally developed in 2000 as an email marketing solution, our platform today comprises a seamlessly integrated suite of automation tools, enabling marketers to effectively identify and nurture leads, create personalised content across multiple channels, manage events, and streamline repetitive tasks.

    Ontraport

    Overall rating 84%
    Setup Rating 80%
    Ease Of Use Rating 80%
    Support Rating 90%
    About Ontraport

    Ontraport was founded in 2008 in Santa Barbara, CA.

    Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.