ActiveCampaign Guide – Read our In-Depth ActiveCampaign Review

ActiveCampaign is a fully functional Marketing Automation software platform.

This ActiveCampaign review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This ActiveCampaign review contains the latest information about ActiveCampaign.

If you are looking for new Marketing Automation software then so many details may be perplexing for you. Finding new Marketing Automation software requires expert analyzing skills and comprehensive understanding. You'll need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to choose the ideal Marketing Automation software provider who'll be clear with you constantly.

Within this fast-paced world of business software, you will need advice to make correct decisions. ActiveCampaign is just one such piece of Marketing Automation software which will enhance your business. It is important that you know all about ActiveCampaign until you invest your money in their software.

Our full ActiveCampaign Review covers all you will need to learn about their Marketing Automation software. A good piece of Marketing Automation software can ease multiple burdens within a business and give you positive ROI. If you want to earn a good return on investment, you must use Marketing Automation products that contrasts with your business needs.

There's absolutely no sure-fire way to guarantee a good ROI; therefore, you should carefully analyze any new Marketing Automation software before you select them. It's a common misconception that all Marketing Automation products are the same, but that is not correct. Wrong judgment, in the beginning, can set your business back.

ActiveCampaign is a provider of marketing automation software which has paved its way successfully over the years and provides one of the best Marketing Automation software on the market. In this review, we've tried to collate all of the important aspects of ActiveCampaign. This review can help you to know whether software from ActiveCampaign is a good fit for your needs or not. We have attempted to breakdown all the qualities and fees for your convenience.

ActiveCampaign Ratings

ActiveCampaign Overall Rating
92%
ActiveCampaign Ease Of Setup Rating
84%
ActiveCampaign Ease Of Use Rating
87%
ActiveCampaign Support Rating
89%

How To Choose The Best Marketing Automation Software For Your Business

When deciding whether ActiveCampaign is the most appropriate marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Detail Out what you need to achieve from using ActiveCampaign
  • Does ActiveCampaign suit your needs as a full Marketing Automation platform?
  • Fully research the ActiveCampaign marketing automation platform and tools. Do the ActiveCampaign tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and does the offerings from ActiveCampaign offer the features you need within the budget.
  • Sign up for a account with ActiveCampaign. Ask for a callback and demo to finally check that the solution is right for you.
  • ActiveCampaign Review – Overview

    Full Company Name ActiveCampaign
    Website URL http://www.activecampaign.com
    ActiveCampaign Phone Number None
    Year Founded 2003
    ActiveCampaign Address Chicago, IL
    ActiveCampaign Employees (As per LinkedIn) 539
    Revenue Unknown
    Ownership Private
    ActiveCampaign Twitter Handle @ActiveCampaign
    ActiveCampaign Twitter Followers 9726
    ActiveCampaign LinkedIn https://www.linkedin.com/company/221390/
    Main Software Features Automated Email Responses, Sending Outbound Emails, Performance and Reliability

    ActiveCampaign Pricing & Costs

    Lite

    $9 Per Month - Paid Yearly

    Plus

    $49 Per Month - Paid Yearly

    Professional

    $129 Per Month - Paid Yearly

    Enterprise

    $229 Per Month - Paid Yearly

    What is ActiveCampaign?

    ActiveCampaign is a fully functional piece of marketing-automation software provided by ActiveCampaign and is targeted for small to enterprise sized businesses.

    ActiveCampaign was founded in 2003 in Chicago, IL.

    ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. Its Saas platform enables businesses to create optimized customer experiences by automating many behind the scenes processes and communicating with their customers across channels with personalized, intelligence-driven messages.

    ActiveCampaign Free Trial

    ActiveCampaign does not offer a free trial.

    While creating this ActiveCampaign review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the ActiveCampaign Marketing Automation features further on in this ActiveCampaign review.

    Is ActiveCampaign The Best Marketing Automation platform available?

    Marketing Automation suppliers range from 1 man bands to giant companies; There is a whole lot out there. But, when it comes to choosing a Marketing Automation solution, there are numerous factors that you must factor in. To be able to make sure that ActiveCampaign is the best Marketing Automation solution to your small business, take a look at our guide below.

    ActiveCampaign Features

    ActiveCampaign offers advanced marketing automation festures like Automated Email Responses, Sending Outbound Emails, Performance and Reliability

    ActiveCampaign Review - Sales Force Automation Features & Rating

    Sales Force Automation Features Rating
    Contact & Account Management
    93%
    Partner Relationship Mgmt. (PRM)
    86%
    Opportunity & Pipeline Mgmt.
    90%
    Task / Activity Management
    91%
    Territory & Quota Management
    88%
    Desktop Integration
    88%
    Product & Price List Management
    84%
    Quote & Order Management
    85%
    Customer Contract Management
    89%

    ActiveCampaign Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    90%
    Sending Outbound Emails
    92%
    Manage Email Deliverability
    88%
    Automated Email Responses
    92%

    ActiveCampaign Review - Marketing Automation Features & Rating

    Marketing Automation Features Rating
    Email Marketing
    96%
    Campaign Management
    95%
    Lead Management
    94%
    Marketing ROI Analytics
    90%

    ActiveCampaign Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    73%
    Dynamic Content
    83%
    A/B Testing
    83%
    Mobile Optimized
    86%
    Search Tracking and Optimization
    84%

    ActiveCampaign Review - Customer Support Features & Rating

    Customer Support Features Rating
    Case Management
    89%
    Customer Support Portal
    88%
    Knowledge Base
    91%
    Call Center Features
    88%
    Support Analytics
    91%

    ActiveCampaign Review - Lead Management Features & Rating

    Lead Management Features Rating
    Marketing Lead Database
    87%
    Data Quality Management
    85%
    Segmentation
    89%
    Lead Scoring and Grading
    86%
    Lead Nurturing
    90%
    Online Behavior Tracking
    87%
    Automated Alerts and Tasks
    88%
    CRM Lead Integration
    86%

    ActiveCampaign Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    85%
    Web Analytics
    82%
    ROI Analytics
    77%
    Revenue Analytics
    77%
    SEO / Keyword Analytics
    76%

    ActiveCampaign Review - Campaign Management Features & Rating

    Campaign Management Features Rating
    Program Management
    88%
    Event / Webinar Marketing
    86%
    Calendaring
    82%
    Budgeting
    79%

    ActiveCampaign Review - Mobile & Social Features & Rating

    Mobile & Social Features Rating
    Social Collaboration Features
    90%
    Social Network Integration
    86%
    Mobile User Support
    81%

    ActiveCampaign Review - Social Features & Rating

    Social Features Rating
    Social Listening
    80%
    Social Sharing
    82%
    Social Campaigns
    82%
    Social Engagement
    81%
    Social Ads
    81%

    ActiveCampaign Review - Platform Features & Rating

    Platform Features Rating
    Customization
    84%
    Workflow Capability
    88%
    User, Role, and Access Management
    88%
    Internationalization
    86%
    Sandbox / Test Environments
    83%
    Performance and Reliability
    90%
    Output Document Generation
    86%

    ActiveCampaign Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    87%
    Integration APIs
    88%
    Breadth of Partner Applications
    85%

    Alternatives To ActiveCampaign

    ActiveCampaign not quite right for you? Tons of businesses want marketing automation software to help with business goals. What's challenging is finding out whether or not a piece of software you choose is right for your business. We have compiled a list of marketing automation software that our reviewers voted best overall compared to ActiveCampaign. Based on thousands of datapoints, you can see how ActiveCampaign matches up to the competition, and find the best fit for your business.

    The Top 20 ActiveCampaign alternatives are listed below

    Kizen

    Overall rating 96%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 94%
    About Kizen

    Kizen was founded in 2018 in Austin, Texas.

    KIZENs completely customizable, next-gen CRM is built to work the way you do. Automatic sync and perfect integrations with best-in-class apps for automation, marketing, and commerce help your team save time and maximize growth. Easily track deals or engagement, send emails or surveys, log activities or notes, and start automations with one click on any contact.

    Leadfox

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 93%
    Support Rating 88%
    About Leadfox

    Leadfox was founded in 2016 in Quebec, Canada.

    From creating convincing landing pages that capture more leads to running smarter email campaigns that better nurture new customers, LeadFox makes deploying your online strategy easy and automatic. LeadFox in the control center of your online marketing strategy.

    Plumb5

    Overall rating 80%
    Setup Rating 77%
    Ease Of Use Rating 75%
    Support Rating 89%
    About Plumb5

    Plumb5 was founded in 2010 in Bangalore, India.

    Plumb5 is a real-time customer life-cycle automation platform with built-in unified intelligence

    loyalistic

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About loyalistic

    loyalistic was founded in 1997 in Helsinki, Finland.

    Loyalistic offers marketing automation suite for inbound marketing campaigns.

    KickFire

    Overall rating 80%
    Setup Rating 50%
    Ease Of Use Rating 82%
    Support Rating 79%
    About KickFire

    KickFire was founded in 2005 in San Jose, CA.

    KickFire combines B2B firmographic data and our advanced IP-to-company identification technology to provide business intelligence for a wide range of applications, such as account-based marketing, content personalization, B2B ad-targeting and much more.

    AnyFunnels platform

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About AnyFunnels platform

    AnyFunnels platform was founded in 2020 in Chennai, India.

    AnyFunnels platform helps you capture leads, track website visits, send more personalized emails, automate customer journey & accelerate growth.

    Vendasta

    Overall rating 86%
    Setup Rating 83%
    Ease Of Use Rating 84%
    Support Rating 88%
    About Vendasta

    Vendasta was founded in 2008 in Saskatchewan, Canada.

    Vendastas white-label platform empowers you to provide marketing solutions to local businesses under your brand.

    ManyChat

    Overall rating 88%
    Setup Rating 93%
    Ease Of Use Rating 87%
    Support Rating 77%
    About ManyChat

    ManyChat was founded in 2015 in San Francisco, CA.

    ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. It`s easy and free

    Webpower marketing automation

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About Webpower marketing automation

    Webpower marketing automation was founded in 1999 in Barneveld, GLD.

    The Webpower Marketing Automation platform features persuasion profiling, lead scoring, nurturing, email marketing and extensive data analysis.

    HCL Campaign

    Overall rating 80%
    Setup Rating 69%
    Ease Of Use Rating 80%
    Support Rating 68%
    About HCL Campaign

    HCL Campaign was founded in 1991 in Noida, Uttar Pradesh.

    With HCL Campaign (formerly Unica), you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

    ActiveTrail

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About ActiveTrail

    ActiveTrail was founded in 2007 in Tel Aviv, Israel.

    ActiveTrail is a turnkey automated communications platform for email and SMS campaigns, offering a broad array of tools that can be utilized for effective online marketing. The software suite allows you to generate professional sign-up forms, newsletters, and landing pages, while also allowing you to send automatic emails and text messages as part of your marketing campaigns. Additionally, ActiveTrail hosts many other useful features, ranging from extensive reporting tools to numerous native third-party application integrations.

    Lead Liaison

    Overall rating 96%
    Setup Rating 83%
    Ease Of Use Rating 86%
    Support Rating 99%
    About Lead Liaison

    Lead Liaison was founded in 2008 in Allen, TX.

    Lead Liaison platform helps companies attract, convert and close leads.

    Commence CRM

    Overall rating 82%
    Setup Rating 81%
    Ease Of Use Rating 73%
    Support Rating 82%
    About Commence CRM

    Commence CRM was founded in 1988 in Eatontown, NJ.

    Commence Corporation is a provider of Customer Relationship Management Software serving small to mid-size enterprises.

    Higher Logic Marketing Automation Enterprise

    Overall rating 84%
    Setup Rating 80%
    Ease Of Use Rating 81%
    Support Rating 90%
    About Higher Logic Marketing Automation Enterprise

    Higher Logic Marketing Automation Enterprise was founded in 2007 in Arlington, VA.

    Higher Logic Marketing Automation Enterprise powered by Real Magnet is a marketing platform that integrates the capabilities you need to create cross-channel marketing campaigns.

    Marketo

    Overall rating 82%
    Setup Rating 64%
    Ease Of Use Rating 71%
    Support Rating 73%
    About Marketo

    Marketo was founded in 2006 in San Mateo, CA.

    Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

    Telagus

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Telagus

    Telagus was founded in 2015 in Wallington , England.

    Telagus is a business and marketing automation software developed by Telsa Media. You can manage all of your customer data, campaigns, projects and much more. Telagus includes many features and tools which can enhance your business and help you gain more leads. From email marketing and campaigns to form builders and live chats, Telagus can help organise your activity to help reach your business goals.

    IntelligenceBank

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 83%
    About IntelligenceBank

    IntelligenceBank was founded in 2009 in Southbank, Australia.

    IntelligenceBank is a knowledge management platform integrates document and image management, media monitoring, collaboration, custom databases and workflow within a single.

    Lead Guerrilla

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Lead Guerrilla

    Lead Guerrilla was founded in 1997 in British Columbia, Canada.

    Lead Guerrilla is a control panel for your brands marketing efforts, organizing your website, social media, text and email communications into a single, intuitive Marketing Automation system.

    Netmera

    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Netmera

    Netmera was founded in 2010 in London,England.

    Netmera enables marketers to create, schedule, and segment push notifications.

    Incomaker

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 100%
    About Incomaker

    Incomaker was founded in 2015 in Roztoky, Czech republic.

    Incomaker is an intelligent, automated marketing tool. It's also your one stop for all of your digital marketing. Email, SMS, analytics, CRM, you name it. Incomaker is designed to save you time and money by giving you everything you need on one platform.