Act-On Guide – Read our In-Depth Act-On Review

Act-On is a fully functional Marketing Automation software platform.

This Act-On review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Act-On review contains the latest information about Act-On.

If you're looking for new Marketing Automation software then so many details may be perplexing for you. Finding new Marketing Automation software demands expert analyzing skills and comprehensive knowledge. You'll need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to select the right Marketing Automation software provider who will be clear with you constantly.

In this fast-paced world of business software, you will need guidance to make correct decisions. Act-On is just one such piece of Marketing Automation software that will enhance your business. It's important that you understand about Act-On before you invest your money in their software.

Our entire Act-On Review covers all you need to know about their Marketing Automation software. A good piece of Marketing Automation software can ease multiple burdens within a business and give you positive ROI. If you want to make a good return on investment, you must use Marketing Automation products that contrasts with your business needs.

There is no sure-fire way to ensure a good ROI; therefore, you must carefully analyze any new Marketing Automation software before you choose them. It is a frequent misconception that all Marketing Automation software will be the same, but that's not true. Wrong judgment, in the beginning, can put your business backwards.

Act-On Software is a provider of marketing automation software which has forged its way successfully over the years and provides one of the best Marketing Automation software on the market. Within this review, we have tried to collate all of the important aspects of Act-On. This review can help you to understand whether software from Act-On Software is a good match for your business or not. We have attempted to breakdown all the qualities and charges for your advantage.

Act On Ratings

Act-On Overall Rating
82%
Act-On Ease Of Setup Rating
77%
Act-On Ease Of Use Rating
79%
Act-On Support Rating
86%

Choosing The Best Marketing Automation Software For Your Business

When choosing whether Act On is the most appropriate marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Decide what you need to achieve from using Act On
  • Does Act On achieve your needs as a full Marketing Automation platform?
  • Fully research the Act On marketing automation platform and tools. Do the Act On tools and resources align with your business needs?
  • Work out the budget available to implement a new Marketing Automation solution and do the offerings from Act On offer the features you need within the budget.
  • Register for a account with Act On. Ask for a callback and demo to finally check that the software is right for you.
  • Act-On Review – Overview

    Full Company Name Act-On Software
    Website URL http://www.Act-On.com
    Act-On Software Phone Number +1.877.530.1555
    Year Founded 2008
    Act-On Software Address Portland, OR
    Act-On Software Employees (As per LinkedIn) 253
    Revenue Unknown
    Ownership Private
    Act-On Software Twitter Handle @ActOnSoftware
    Act-On Software Twitter Followers 38062
    Act-On Software LinkedIn https://www.linkedin.com/company/375185/
    Main Software Features Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Building and Personalizing Emails - Marketing Automation,

    Act On Pricing & Costs

    Professional

    $900 per month

    Enterprise

    $2 per month

    000

    What is Act On?

    Act-On is a fully functional piece of marketing-automation software provided by Act-On Software and is targeted for small to enterprise sized businesses.

    Act-On Software was founded in 2008 in Portland, OR.

    The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.

    Act On Free Trial

    Act-On does not offer a free trial.

    While creating this Act-On review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Act-On Marketing Automation features further on in this Act-On review.

    Is Act On The Best Marketing Automation platform available?

    Marketing Automation suppliers vary from one man bands to giant companies; There is a whole lot out there. But, when it comes to selecting a Marketing Automation solution, there are numerous factors you have to factor in. To be able to ensure that Act On is the best Marketing Automation solution for your small business, take a look at our guide below.

    Act On Features

    Act-On provides advanced marketing automation festures like Sending Outbound Emails - Marketing Automation, Automated Email Responses - Marketing Automation, Building and Personalizing Emails - Marketing Automation,

    Act-On Review - Email Marketing Features & Rating

    Email Marketing Features Rating
    Building and Personalizing Emails
    84%
    Sending Outbound Emails
    89%
    Manage Email Deliverability
    83%
    Automated Email Responses
    85%

    Act-On Review - Online Marketing Features & Rating

    Online Marketing Features Rating
    Landing Pages and Forms
    78%
    Dynamic Content
    77%
    A/B Testing
    79%
    Mobile Optimized
    79%
    Search Tracking and Optimization
    78%

    Act-On Review - SEO Auditing Features & Rating

    SEO Auditing Features Rating
    Site Audits
    85%

    Act-On Review - Lead Gen Features & Rating

    Lead Gen Features Rating
    Customer Profile Interview
    81%
    Tactics
    84%
    Lead Number
    84%
    Lead Scoring
    84%
    Lead Quality
    82%
    Conversions
    83%

    Act-On Review - Content Management Features & Rating

    Content Management Features Rating

    Act-On Review - Lead Management Features & Rating

    Lead Management Features Rating
    Segmentation
    84%
    Predictive Scoring
    79%
    Account Identification
    79%

    Act-On Review - Social Management Features & Rating

    Social Management Features Rating
    Social Analytics
    88%
    Social Sharing
    92%
    Social Campaigns
    90%
    Social Engagement
    82%
    Social Ads
    88%
    Brand Safety
    93%

    Act-On Review - Lead Intelligence Features & Rating

    Lead Intelligence Features Rating
    Market Insights
    80%
    Account-level Insights
    78%
    Lead Analysis
    79%

    Act-On Review - Discovery Features & Rating

    Discovery Features Rating
    Data Collection
    87%
    Customer Retention
    87%

    Act-On Review - Operations Features & Rating

    Operations Features Rating
    Return on Investment (ROI)
    82%
    Cross-Functional Access
    83%

    Act-On Review - Keyword Research Features & Rating

    Keyword Research Features Rating
    Keyword Suggestions
    85%

    Act-On Review - Collaboration Features & Rating

    Collaboration Features Rating

    Act-On Review - Campaign Management Features & Rating

    Campaign Management Features Rating
    Program Management
    82%
    Event / Webinar Marketing
    79%
    Calendaring
    75%

    Act-On Review - Reports & Dashboards Features & Rating

    Reports & Dashboards Features Rating
    Competitor Analysis
    86%
    Follower Analysis
    79%
    Content Engagement Analysis
    93%
    Influencer Identification
    93%
    Paid Campaign Tracking
    93%
    Attribution
    90%
    Report Customizability
    83%
    Report Exporting
    86%

    Act-On Review - Insight Features & Rating

    Insight Features Rating
    Engagement Analysis
    67%

    Act-On Review - Rank Tracking Features & Rating

    Rank Tracking Features Rating
    SERP Rank Tracking
    90%

    Act-On Review - Social Features & Rating

    Social Features Rating
    Social Listening
    69%
    Social Sharing
    70%
    Social Campaigns
    69%
    Social Engagement
    79%
    Social Ads
    69%

    Act-On Review - Platform Features & Rating

    Platform Features Rating
    Customization
    76%
    Workflow Capability
    79%
    User, Role, and Access Management
    83%
    Internationalization
    80%
    Sandbox / Test Environments
    70%
    Performance and Reliability
    84%
    Output Document Generation
    77%

    Act-On Review - Marketing Campaigns Features & Rating

    Marketing Campaigns Features Rating
    Omni-Channel Tracking
    75%
    Revenue Planning
    73%
    Media Attribution
    73%
    Opportunity Timeline
    76%
    Customization
    77%

    Act-On Review - Mobile Features & Rating

    Mobile Features Rating
    Mobile Optimization
    67%

    Act-On Review - Campaign Activity Features & Rating

    Campaign Activity Features Rating
    Campaign Insights
    90%
    Reports and Dashboards
    89%
    Campaign Stickiness
    83%
    Brand Optimization
    86%

    Act-On Review - Off Page SEO Features & Rating

    Off Page SEO Features Rating
    Link Building
    92%
    Backlink Monitoring
    90%

    Act-On Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating
    Basic Reporting
    79%
    Web Analytics
    78%
    ROI Analytics
    71%
    Revenue Analytics
    69%
    SEO / Keyword Analytics
    73%

    Act-On Review - SEO Reporting Features & Rating

    SEO Reporting Features Rating
    Competitor Analysis
    81%

    Act-On Review - Integration Features & Rating

    Integration Features Rating
    Data Import & Export Tools
    83%
    Integration APIs
    78%
    Breadth of Partner Applications
    74%

    Alternatives To Act On

    Looking for alternatives to Act-On? A Lot of companies want marketing automation software to help with business goals. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Act-On. Based on thousands of datapoints, you can see how Act-On stacks up to their competitors, and find the best fit for your needs.

    The Top 20 Act On alternatives are listed below

    Microsoft Dynamics 365 Marketing

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing was founded in 1975 in Redmond, WA.

    Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.

    TOTUS Marketing

    Overall rating 70%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About TOTUS Marketing

    TOTUS Marketing was founded in 2006 in Memphis, TN.

    TOTUS Marketing is a multi-channel marketing automation engine for housing, personalizing, and distributing marketing materials.

    Keap

    Overall rating 82%
    Setup Rating 62%
    Ease Of Use Rating 68%
    Support Rating 82%
    About Keap

    Keap was founded in 2001 in Chandler, Arizona.

    Small business CRM, e-commerce, email and social marketing solution all in one place

    Swift Digital Suite

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 87%
    Support Rating 50%
    About Swift Digital Suite

    Swift Digital Suite was founded in 2000 in N/A.

    Swift Digital is one of Australia's leading marketing automation platforms. Originally developed in 2000 as an email marketing solution, our platform today comprises a seamlessly integrated suite of automation tools, enabling marketers to effectively identify and nurture leads, create personalised content across multiple channels, manage events, and streamline repetitive tasks.

    ManyChat

    Overall rating 88%
    Setup Rating 93%
    Ease Of Use Rating 87%
    Support Rating 77%
    About ManyChat

    ManyChat was founded in 2015 in San Francisco, CA.

    ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. It`s easy and free

    Nurture

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Nurture

    Nurture was founded in 2011 in San Jose,USA.

    Nurture is a marketing automation & revenue performance management application for B2B marketers.

    LeadLovers

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About LeadLovers

    LeadLovers was founded in 2014 in Curitiba,Brazil.

    LeadLovers is a sales automation and digital marketing platform.

    Sugar Market

    Overall rating 86%
    Setup Rating 78%
    Ease Of Use Rating 75%
    Support Rating 90%
    About Sugar Market

    Sugar Market was founded in 2004 in Cupertino, CA.

    Sugar Market (formerly Salesfusion) is the all-you-need marketing automation solution built to work for you. Highly intuitive campaign builders, advanced automation and superior reporting enable you to understand engagement, improve conversion and drive more revenue.

    inBOX25

    Overall rating 90%
    Setup Rating 81%
    Ease Of Use Rating 82%
    Support Rating 95%
    About inBOX25

    inBOX25 was founded in 2006 in Staten Island, NY.

    inBOX25 is an automated social and email marketing solution.

    Clastic

    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Clastic

    Clastic was founded in 2010 in Omaha, NE.

    From reaching new prospects, to nurturing more leads and, to converting more sales with just emails, we make everything as easy as stealing candy from a baby

    Ontraport

    Overall rating 84%
    Setup Rating 80%
    Ease Of Use Rating 80%
    Support Rating 90%
    About Ontraport

    Ontraport was founded in 2008 in Santa Barbara, CA.

    Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.

    eTrigue

    Overall rating 86%
    Setup Rating 83%
    Ease Of Use Rating 88%
    Support Rating 93%
    About eTrigue

    eTrigue was founded in 2011 in San Jose, CA.

    eTrigue provides easy-to-use demand generation capabilities. Drive revenue more quickly.

    Captavi Platform

    Overall rating 92%
    Setup Rating 85%
    Ease Of Use Rating 89%
    Support Rating 98%
    About Captavi Platform

    Captavi Platform was founded in 2001 in Sugar Land, TX.

    Captavi Platform is an All-in-one digital marketing automation platform. You can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM.

    Lead Guerrilla

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Lead Guerrilla

    Lead Guerrilla was founded in 1997 in British Columbia, Canada.

    Lead Guerrilla is a control panel for your brands marketing efforts, organizing your website, social media, text and email communications into a single, intuitive Marketing Automation system.

    Experiture Marketing Platform

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 94%
    Support Rating 67%
    About Experiture Marketing Platform

    Experiture Marketing Platform was founded in 2014 in Brooklyn, NY.

    Experiture is a marketing platform that allows users to easily create, deploy, automate, measure and optimize multichannel marketing programs.

    HubSpot

    Overall rating 86%
    Setup Rating 80%
    Ease Of Use Rating 85%
    Support Rating 87%
    About HubSpot

    HubSpot was founded in 2006 in Cambridge, MA.

    HubSpot is an all-in-one growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 64,500 total customers in more than 100 countries use HubSpots software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

    Mailchimp All-in-One Marketing Platform

    Overall rating 90%
    Setup Rating 89%
    Ease Of Use Rating 88%
    Support Rating 87%
    About Mailchimp All-in-One Marketing Platform

    Mailchimp All-in-One Marketing Platform was founded in 2001 in Atlanta, GA.

    Turn audience insights into personalized marketing with a platform that gets smarter over time.

    SalesSeek

    Overall rating 23%
    Setup Rating 50%
    Ease Of Use Rating 75%
    Support Rating 40%
    About SalesSeek

    SalesSeek was founded in 2012 in London, UK.

    SalesSeek design-led platform provides Contact & Deal Management, Email Marketing & Automation, Forecasting, Task Management, Web Analytics, and Social Monitoring in a fresh and visual web application.

    Akero

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 40%
    About Akero

    Akero was founded in 2009 in Hampshire, United Kingdom.

    Akero is a digital inbound and outbound marketing and lead generation platform, used by over 300 organisations, built with agencies and brands in mind.

    ActiveDEMAND

    Overall rating 90%
    Setup Rating 77%
    Ease Of Use Rating 76%
    Support Rating 95%
    About ActiveDEMAND

    ActiveDEMAND was founded in 2002 in Alberta, Canada.

    The ActiveDEMAND integrated marketing platform is scalable and powerful. The call tracking does more than simply track calls, the small business marketer package has everything you need: email, landing pages, social and full dynamic content and the Marketing Agency Portal is designed specifically for multi-client account management.