Act! Guide – Read our In-Depth Act! Review

Act! is a fully functional Marketing Automation software platform.

This Act! review has been updated for 2021 by industry experts with years of business software experience in development, implementation and use.

We have collated thousands of datapoints for all of our Marketing Automation software reviews.

This Act! review contains the most recent information about Act!.

If you are looking for new Marketing Automation software then so many facts may be perplexing for you. Finding new Marketing Automation software demands expert assessing skills and comprehensive understanding. You will need to fully understand what each piece of Marketing Automation software can do to ensure it is a good fit for your business. For starters, you have to select the right Marketing Automation software provider who'll be transparent with you always.

Within this fast-paced universe of business software, you'll need guidance to make correct decisions. Act! is just one such piece of Marketing Automation software that will enhance your business. It is crucial to know about Act! until you invest your cash in their software.

Our full Act! Review covers everything you need to know about their Marketing Automation software. A good piece of Marketing Automation software can ease multiple burdens within a business and provide you positive ROI. If you would like to make a good return on investment, you should use Marketing Automation products that aligns with your business needs.

There is no sure-fire method to guarantee a good ROI; therefore, you should carefully assess any new Marketing Automation software before you choose them. It's a common misconception that all Marketing Automation software are exactly the same, but that's not true. Wrong judgment, in the beginning, can put your business backwards.

Swiftpage is a provider of marketing automation software which has found its way successfully over the years and provides one of the best Marketing Automation software on the market. Within this review, we have tried to collate a number of the vital facets of Act!. This review can allow you to know whether software from Swiftpage is a fantastic match for your needs or not. We have tried to breakdown all of the features and charges for your advantage.

Act! Ratings

Act! Overall Rating
Act! Ease Of Setup Rating
Act! Ease Of Use Rating
Act! Support Rating

Choosing The Best Marketing Automation Software For Your Business

When choosing whether Act! is the most appropriate marketing automation software for your business there are 5 things to consider and do to make the right choice:

  • Work out what you need to achieve from using Act!
  • Does Act! suit your needs as a full Marketing Automation platform?
  • Fully research the Act! marketing automation platform and tools. Do the Act! tools and resources align with your business needs?
  • Decide the budget available to implement a new Marketing Automation solution and do the solutions from Act! offer the features you need within the budget.
  • Sign up for a account with Act!. Ask for a callback and demo to finally check that the software is right for you.
  • Act! Review – Company Overview

    Full Company Name Swiftpage
    Website URL
    Swiftpage Phone Number +1 (877) 228-8377
    Year Founded 2001
    Swiftpage Address Denver, CO
    Swiftpage Employees (As per LinkedIn) 208
    Revenue Unknown
    Ownership Private
    Swiftpage Twitter Handle @Swiftpage
    Swiftpage Twitter Followers 2822
    Swiftpage LinkedIn
    Main Software Features Contact & Account Management, Customer Contract Management, Task / Activity Management,

    Act! Pricing & Costs

    Act! Starter

    $25 user per month (billed annually)

    Act! Professional

    $50 user per month (billed annually)

    Act! Premier

    $90 user per month (billed annually)

    Act! Ultimate

    $200 user per month (billed annually)

    What is Act!?

    Act! is a fully functional piece of marketing-automation software provided by Swiftpage and is targeted for small to enterprise sized businesses.

    Swiftpage was founded in 2001 in Denver, CO.

    Act! makes it easy for businesses to grow, delivering proven CRM and powerful Marketing Automation—the ultimate toolset. The Act! portfolio also includes Act! 365, purpose-built for Microsoft® Office 365 users looking for simple CRM with integrated email marketing. For over 30 years, Act! has been a pioneer in the small & midsized business software market and today offers the rich functionality, unparalleled flexibility, and exceptional value that enables a perfect fit for every customer.

    Act! Free Trial

    Act! does not offer a free trial.

    While creating this Act! review we found that it offers a lot of advanced marketing automationfeatures with its paid plans. You can learn more about some of the Act! Marketing Automation features further on in this Act! review.

    Is Act! The Best Marketing Automation platform available?

    Marketing Automation providers vary from one man bands to giant companies; There is a whole lot out there. However, when it comes to choosing a Marketing Automation solution, there are several considerations that you must factor in. In order to ensure that Act! is the best Marketing Automation solution for your small business, take a look at our guide below.

    Act! Features

    Act! provides professional marketing automation festures like Contact & Account Management, Customer Contract Management, Task / Activity Management,

    Act! Review - Sales Force Automation Features & Rating

    Sales Force Automation Features Rating
    Contact & Account Management
    Partner Relationship Mgmt. (PRM)
    Opportunity & Pipeline Mgmt.
    Task / Activity Management
    Territory & Quota Management
    Desktop Integration
    Product & Price List Management
    Quote & Order Management
    Customer Contract Management

    Act! Review - Email Marketing Features & Rating

    Email Marketing Features Rating

    Act! Review - Marketing Automation Features & Rating

    Marketing Automation Features Rating
    Email Marketing
    Campaign Management
    Lead Management
    Marketing ROI Analytics

    Act! Review - Online Marketing Features & Rating

    Online Marketing Features Rating

    Act! Review - Customer Support Features & Rating

    Customer Support Features Rating
    Case Management
    Customer Support Portal
    Knowledge Base
    Call Center Features

    Act! Review - Lead Management Features & Rating

    Lead Management Features Rating

    Act! Review - Reporting & Analytics Features & Rating

    Reporting & Analytics Features Rating

    Act! Review - Campaign Management Features & Rating

    Campaign Management Features Rating

    Act! Review - Mobile & Social Features & Rating

    Mobile & Social Features Rating
    Social Network Integration
    Mobile User Support

    Act! Review - Social Features & Rating

    Social Features Rating

    Act! Review - Platform Features & Rating

    Platform Features Rating

    Act! Review - Integration Features & Rating

    Integration Features Rating

    Alternatives To Act!

    Looking for alternatives to Act!? Tons of companies want marketing automation software to aid their business goals. What is challenging is finding out whether or not a piece of software you choose is right for your business. We have compiled a list of marketing automation software that our reviewers voted best overall compared to Act!. Based on thousands of datapoints, you can see how Act! stacks up to the competition, and find the best fit for your needs.

    The Top 20 Act! alternatives are listed below


    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 100%
    About itracMarketer

    itracMarketer was founded in 2003 in Ontario, Canada.

    itracMarketer powers your digital marketing with time saving automated campaigns and lead capture, is tailored for your customer interactions, and provides reliable, personal touch service.


    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About BizConnector

    BizConnector was founded in 2007 in Newport Beach,USA.

    BizConnector offers marketing and workflow automation solutions to small businesses.

    Captavi Platform

    Overall rating 92%
    Setup Rating 85%
    Ease Of Use Rating 89%
    Support Rating 98%
    About Captavi Platform

    Captavi Platform was founded in 2001 in Sugar Land, TX.

    Captavi Platform is an All-in-one digital marketing automation platform. You can manage all your inbound and outbound marketing efforts in one, easy-to-use platform. Acquire and retain customers with integrated digital marketing and seamless CRM.


    Overall rating 60%
    Setup Rating 50%
    Ease Of Use Rating 67%
    Support Rating 50%
    About 1by1

    1by1 was founded in 2015 in Lille, France.

    Marketing 1by1 provides an adaptable marketing automation software that send customized communications with product recommendations according to each profile. The solution integrates all the input and output channels with ready to use triggers.


    Overall rating 78%
    Setup Rating 72%
    Ease Of Use Rating 75%
    Support Rating 73%
    About Pardot

    Pardot was founded in 1999 in San Francisco, CA.

    Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.

    AnyFunnels platform

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About AnyFunnels platform

    AnyFunnels platform was founded in 2020 in Chennai, India.

    AnyFunnels platform helps you capture leads, track website visits, send more personalized emails, automate customer journey & accelerate growth.

    EngageBay All-in-One Suite

    Overall rating 92%
    Setup Rating 90%
    Ease Of Use Rating 91%
    Support Rating 95%
    About EngageBay All-in-One Suite

    EngageBay All-in-One Suite was founded in 2018 in Tracy, CA.

    Simple All-in-One Marketing Software. With awesome software tools backed by a dedicated support team to make every part of your marketing more effective.

    Adobe Campaign

    Overall rating 80%
    Setup Rating 68%
    Ease Of Use Rating 73%
    Support Rating 77%
    About Adobe Campaign

    Adobe Campaign was founded in 1982 in San Jose, CA.

    New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Higher Logic Marketing Automation Professional

    Overall rating 86%
    Setup Rating 81%
    Ease Of Use Rating 80%
    Support Rating 93%
    About Higher Logic Marketing Automation Professional

    Higher Logic Marketing Automation Professional was founded in 2007 in Arlington, VA.

    Higher Logic Marketing Automation Profession powered by Informz is an integrated digital marketing platform that enables marketing teams to execute personalized and automated marketing campaigns.


    Overall rating 92%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Clastic

    Clastic was founded in 2010 in Omaha, NE.

    From reaching new prospects, to nurturing more leads and, to converting more sales with just emails, we make everything as easy as stealing candy from a baby


    Overall rating 86%
    Setup Rating 88%
    Ease Of Use Rating 86%
    Support Rating 94%
    About Symplify

    Symplify was founded in 2000 in Stockholm, Sweden.

    Symplify Communication is the leader in cross-channel marketing automation for marketers and crm teams.

    Unbound Marketing

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 100%
    Support Rating 40%
    About Unbound Marketing

    Unbound Marketing was founded in 2000 in Burlington, MA.

    Unbound Marketing is an online marketing automation platform that helps to create emails, landing pages and full customer experiences.


    Overall rating 90%
    Setup Rating 82%
    Ease Of Use Rating 82%
    Support Rating 94%
    About Platformly

    Platformly was founded in 2017 in Tortola, British Virgin Islands.

    Intelligent marketing automation for your online business. Big business dashboards, CRM, tracking, marketing automation, lead capture, analytics & reporting... Small business price tag! Platformly makes growing your online business more simple and easy than ever before.


    Overall rating 88%
    Setup Rating 83%
    Ease Of Use Rating 83%
    Support Rating 88%
    About Drip

    Drip was founded in 2013 in Minneapolis, MN.

    Drip is a marketing automation tool that allows user to craft every interaction with leads, trial users and customers like an artisan, send custom emails based on user behavior and automate marketing for a fraction of the price of the major players.

    Retention Science

    Overall rating 100%
    Setup Rating 50%
    Ease Of Use Rating 83%
    Support Rating 83%
    About Retention Science

    Retention Science was founded in 2011 in Santa Monica, CA.

    Retention Sciences data-driven platform predicts customer behavior to deliver targeted communications.


    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About MarketWide

    MarketWide was founded in 1989  in Dunkirk, USA.

    MarketWide is DSI’s innovative database marketing tool that can be used by companies and marketing agencies alike. If you have an existing customer or lead database and want to reach your customers with direct communications,

    Commence CRM

    Overall rating 82%
    Setup Rating 81%
    Ease Of Use Rating 73%
    Support Rating 82%
    About Commence CRM

    Commence CRM was founded in 1988 in Eatontown, NJ.

    Commence Corporation is a provider of Customer Relationship Management Software serving small to mid-size enterprises.

    Zeta Marketing Platform

    Overall rating 68%
    Setup Rating 50%
    Ease Of Use Rating 68%
    Support Rating 71%
    About Zeta Marketing Platform

    Zeta Marketing Platform was founded in 2007 in New York, NY.

    Digital marketing messaging platform

    Marketing Optimizer

    Overall rating 86%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About Marketing Optimizer

    Marketing Optimizer was founded in 2001 in New York,USA.

    Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns.


    Overall rating 82%
    Setup Rating 50%
    Ease Of Use Rating 30%
    Support Rating 40%
    About MioDatos

    MioDatos was founded in 2012 in San Diego, CA.

    MioDatos is a marketing automation platform designed to help vendors share co-branded marketing content with thier channel partners.